Top Ads on LifeGate

LifeGate Background Introduction:

LifeGate, dal 2000 è considerato il punto di riferimento per lo sviluppo sostenibile.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LifeGate has been advertising and marketing on Facebook for many years. And LifeGate has placed 71 of ads on the Facebook platform in the last month. In the past few years,LifeGate has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LifeGate on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LifeGate. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LifeGate.

BigSpy

1.LifeGate Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LifeGate  LifeGate  LifeGate
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

LifeGate Marketing Objectives Analysis: 

LifeGate has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LifeGate best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LifeGate Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Le api non fanno solo il miele. Il nostro futuro dipende anche da loro.  Memoria e funzioni cognitive, come proteggerle mantenendo attivo il cervello (anche in quarantena) - LifeGate Intelligenza artificiale per creare musica, il punto di vista degli artisti - LifeGate 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  Come il resto del corpo, il cervello è destinato a invecchiare e perdere efficienza. Buona educazione alla salute e stile di vita sano sono due modi per rallentare il declino cognitivo e aiutare la memoria.  C’è chi la teme e chi ne è entusiasta, di fatto l’intelligenza artificiale è sempre più applicata alla musica di oggi. Alcuni artisti che la utilizzano dicono la loro.
Website Link  store.lifegate.com  www.lifegate.it  www.lifegate.it
CTA  SHOP_NOW    
Text Word Count 0  0  0
Like 0  0  0

LifeGate Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LifeGate Top 1 ads got 0 likes. LifeGate uses a sentence with the finishing touch title: “Le api non fanno solo il miele. Il nostro futuro dipende anche da loro.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LifeGate shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LifeGate should continue to optimize the ad content.

3.LifeGate Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-20-2020-06-09  2020-05-21-2020-06-09  2020-05-26-2020-06-09
Landing Page Link  https://store.lifegate.com/  https://www.lifegate.it/persone/stile-di-vita/memoria-funzioni-cognitive-come-proteggerle   https://www.lifegate.it/persone/stile-di-vita/intelligenza-artificiale-musica

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LifeGate are successful.

LifeGate Creative Analysis: 

LifeGate placed a Video ad in 2020-05-20-2020-06-09, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LifeGate Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Italy  Italy  Italy
Language  Italian  Italian  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LifeGate has the best conversion in Italy, and can advertise more in Italy in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LifeGate Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-06-09  2020-05-21-2020-06-09  2020-05-26-2020-06-09
During  21 days  20 days 15 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. LifeGate ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LifeGate, helping LifeGate to grasp the ad data more clearly.