Top Ads on Life Insurance Comparison

Life Insurance Comparison Background Introduction:

Looking for Life Insurance? We can help. Life Insurance Comparison compares life insurance policies from all the major insurers. Call us on 1300 904 624 or http://lifeinsurancecomparison.com.au

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Life Insurance Comparison has been advertising and marketing on Facebook for many years. And Life Insurance Comparison has placed 55 of ads on the Facebook platform in the last month. In the past few years,Life Insurance Comparison has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Life Insurance Comparison on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Life Insurance Comparison. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Life Insurance Comparison.

BigSpy

1.Life Insurance Comparison Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Life Insurance Comparison  Life Insurance Comparison  Life Insurance Comparison
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Life Insurance Comparison Marketing Objectives Analysis: 

Life Insurance Comparison has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Life Insurance Comparison best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Life Insurance Comparison Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Finally, affordable life insurance for over 50's  Finally, affordable life insurance Finally, affordable life insurance for over 50s 
Ad Copy Text  At Life Insurance Comparison, we help make affordable life insurance a reality for Australians, allo...  For many Australians, life insurance can be a frustrating and burdensome expense. With new policies ...  At Life Insurance Comparison, we help make affordable life insurance a reality for Australians, allo...
Link Description  The benefit of life insurance is that it provides a lump sum payment that can assist your loved ones if you pass away, but for too long the tradeoff has been expensive premiums. LifeInsuranceComparison.com.au can help make affordable life insurance a reality for Australians, allowing them to compare...  The benefit of life insurance is that it provides a lump sum payment that can assist your loved ones if you pass away, but for too long the tradeoff has been expensive premiums. LifeInsuranceComparison.com.au can help make affordable life insurance a reality for Australians, allowing them to compare...  The benefit of life insurance is that it provides a lump sum payment that can assist your loved ones if you pass away, but for too long the tradeoff has been expensive premiums. LifeInsuranceComparison.com.au can help make affordable life insurance a reality for Australians, allowing them to compare...
Website Link  lifeinsurancecomparison.com.au  lifeinsurancecomparison.com.au  lifeinsurancecomparison.com.au
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 205  451  205
Like 182  16  30

Life Insurance Comparison Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Life Insurance Comparison Top 1 ads got 182 likes. Life Insurance Comparison uses a sentence with the finishing touch title: “Finally, affordable life insurance for over 50's”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Life Insurance Comparison shared 205 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Life Insurance Comparison should continue to optimize the ad content.

3.Life Insurance Comparison Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-28-2020-06-09  2020-05-10-2020-05-25  2020-05-05-2020-05-09
Landing Page Link  https://lifeinsurancecomparison.com.au/article/affordable-cover-over-fifty/?utm_source=facebook&utm_medium=social&utm_campaign=23844639041380610&utm_content=23844821431150610  https://lifeinsurancecomparison.com.au/article/affordable-cover-over-fifty/   https://lifeinsurancecomparison.com.au/article/affordable-cover-over-fifty/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Life Insurance Comparison are successful.

Life Insurance Comparison Creative Analysis: 

Life Insurance Comparison placed a Image ad in 2020-05-28-2020-06-09, and got 182 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Life Insurance Comparison Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Life Insurance Comparison has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Life Insurance Comparison Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-09  2020-05-10-2020-05-25  2020-05-05-2020-05-09
During  13 days  16 days 5 days 
Like  182  16  30
Share  34  3  5
Comment  74  6  22

Advertising effectiveness is a direct manifestation of advertising. Life Insurance Comparison ‘s Top 1 ad received 182 likes, 34 shares, 74 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Life Insurance Comparison, helping Life Insurance Comparison to grasp the ad data more clearly.