Top Ads on Lietuvos paštas

Lietuvos paštas Background Introduction:

Akcinė bendrovė Lietuvos paštas – plačiausią pašto paslaugų teikimo vietų tinklą turinti bendrovė Lietuvoje. www.post.lt

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lietuvos paštas has been advertising and marketing on Facebook for many years. And Lietuvos paštas has placed 61 of ads on the Facebook platform in the last month. In the past few years,Lietuvos paštas has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lietuvos paštas on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lietuvos paštas. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lietuvos paštas.

BigSpy

1.Lietuvos paštas Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lietuvos paštas  Lietuvos paštas  Lietuvos paštas
Page Categories  Post Office  Post Office  Post Office
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lietuvos paštas Marketing Objectives Analysis: 

Lietuvos paštas has been operating in Post Office for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lietuvos paštas best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lietuvos paštas Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Siųskite ir atsiimkite siuntas bet kuriuo paros metu  Lietuvos paštas-н нийтлэлийн зургууд Siųskite ir atsiimkite siuntas bet kuriuo paros metu 
Ad Copy Text  -  -  -
Link Description  N/A  N/A  N/A
Website Link  www.post.lt  www.facebook.com  www.post.lt
CTA      
Text Word Count 102  479  102
Like 19  368  39

Lietuvos paštas Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lietuvos paštas Top 1 ads got 19 likes. Lietuvos paštas uses a sentence with the finishing touch title: “Siųskite ir atsiimkite siuntas bet kuriuo paros metu”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lietuvos paštas shared 102 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lietuvos paštas should continue to optimize the ad content.

3.Lietuvos paštas Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-10-2020-06-17  2020-06-14-2020-06-17  2020-05-27-2020-06-17
Landing Page Link  https://www.post.lt/nauji-terminalai  https://www.facebook.com/157965590936182/posts/3015025531896826/   https://www.post.lt/nauji-terminalai?utm_source=fb&utm_medium=banner&utm_content=1080x1080&utm_campaign=naujojivilnia_terminalas&fbclid=IwAR2h25P0ygv5QR4egVXfz2pyyMOEcQohk40uruKfqbAqql9WHue-lWoB0xA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lietuvos paštas are successful.

Lietuvos paštas Creative Analysis: 

Lietuvos paštas placed a Image ad in 2020-06-10-2020-06-17, and got 19 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lietuvos paštas Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lithuania  Lithuania  Lithuania
Language  Lithuanian  Lithuanian  Lithuanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lietuvos paštas has the best conversion in Lithuania, and can advertise more in Lithuania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lietuvos paštas Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-17  2020-06-14-2020-06-17  2020-05-27-2020-06-17
During  8 days  4 days 22 days 
Like  19  368  39
Share  2  9  1
Comment  0  17  1

Advertising effectiveness is a direct manifestation of advertising. Lietuvos paštas ‘s Top 1 ad received 19 likes, 2 shares, 0 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lietuvos paštas, helping Lietuvos paštas to grasp the ad data more clearly.