Top Ads on Lidl Tour

Lidl Tour Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lidl Tour has been advertising and marketing on Facebook for many years. And Lidl Tour has placed 68 of ads on the Facebook platform in the last month. In the past few years,Lidl Tour has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lidl Tour on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lidl Tour. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lidl Tour.

BigSpy

1.Lidl Tour Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lidl Tour  Lidl Tour  Lidl Tour
Page Categories  Travel Company  Travel Company  Travel Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lidl Tour Marketing Objectives Analysis: 

Lidl Tour has been operating in Travel Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lidl Tour best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lidl Tour Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos from Lidl Tour's post  Lidl Tour Lidl Tour 
Ad Copy Text  Avem nenumărate locuri frumoase în țara noastră, locuri încărcate de istorie, fiecare cu peisa...  -  Anul acesta, de Paște, putem călători doar cu gândul, însă noi suntem siguri că #AcasăSuntem...
Link Description  N/A  De câte ori ai ales o destinație de vacanță în funcție de experiențele inedite pe care le poți trăi acolo? ‍♀ Poate pentru un salt cu parapanta, o cină la sute de metri înălțime sau descoperirea un parc de distracții . Curiozitatea zilei este: în ce țară se află cel mai rapid roller coaster din lume? a) USA; b) Emiratele Arabe Unite; c) Spania.  Anul acesta, de Paște, putem călători doar cu gândul, însă noi suntem siguri că #AcasăSuntemBine și îți propunem să te bucuri de #SărbătoriÎnSiguranță în mod tradițional. Și pentru că mâncarea este cel mai important element al unei călătorii, te invităm să descoperi direct de la Chef Florin Dumitrescu trei preparate tradiționale pentru masa de Paște românească. ‍ Pregătește ingredientele și fii alături de noi: https://www.lidl.ro/cooking-class #AcasăSuntemBine #SărbătoriÎnSiguranță
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 262  374  530
Like 4030  4071  4247

Lidl Tour Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lidl Tour Top 1 ads got 4030 likes. Lidl Tour uses a sentence with the finishing touch title: “Photos from Lidl Tour's post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lidl Tour shared 262 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lidl Tour should continue to optimize the ad content.

3.Lidl Tour Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-04-2020-06-08  2020-05-28-2020-06-01  2020-04-15-2020-04-15
Landing Page Link  https://www.facebook.com/1731029057139024/posts/2601617526746835/  https://www.facebook.com/LidlTour/?refid=28&_ft_=adid.23844935310200330:qid.6833588308872461249:mf_story_key.-3404317545616840510:is_sponsored.1:ei.AI@AQIXurEoGIOVzkJOYTvKcimZI52B537XmV6CTWe0LxlyAak2xOnrJMSk2uxqjZa9n-vc1ksGLohmN73tTcO_avpE:top_level_post_id.2592249587683629:content_owner_id_new.1731029057139024:page_id.1731029057139024:src.22:photo_id.2592248361017085:story_location.5:story_attachment_style.photo:view_time.1591068764:filter.h_nor:tds_flgs.3:actrs.1731029057139024:page_insights.%7B%221731029057139024%22:%7B%22page_id%22:1731029057139024,%22page_id_type%22:%22page%22,%22actor_id%22:1731029057139024,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590757930,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2592249587683629%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1731029057139024,%22page_id%22:1731029057139024,%22post_id%22:2592249587683629,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/1731029057139024/posts/2562850157290239/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lidl Tour are successful.

Lidl Tour Creative Analysis: 

Lidl Tour placed a Image ad in 2020-06-04-2020-06-08, and got 4030 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lidl Tour Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Romania  Romania
Language  English  Romanian  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lidl Tour has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lidl Tour Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-08  2020-05-28-2020-06-01  2020-04-15-2020-04-15
During  5 days  5 days 1 days 
Like  4030  4071  4247
Share  368  56  38
Comment  40  33  59

Advertising effectiveness is a direct manifestation of advertising. Lidl Tour ‘s Top 1 ad received 4030 likes, 368 shares, 40 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lidl Tour, helping Lidl Tour to grasp the ad data more clearly.