Top Ads on Lidl Sverige

Lidl Sverige Background Introduction:

Välkommen till Lidl! Hos oss hittar du ett brett sortiment, men egentligen säljer vi bara en enda sak: sunt förnuft.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lidl Sverige has been advertising and marketing on Facebook for many years. And Lidl Sverige has placed 37 of ads on the Facebook platform in the last month. In the past few years,Lidl Sverige has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lidl Sverige on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lidl Sverige. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lidl Sverige.

BigSpy

1.Lidl Sverige Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lidl Sverige  Lidl Sverige  Lidl Sverige
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lidl Sverige Marketing Objectives Analysis: 

Lidl Sverige has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lidl Sverige best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lidl Sverige Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Gå loss vid grillen!  Lidl Sverige Lidl Sverige 
Ad Copy Text  Rada upp på gallret med svenskt kött till osvenska priser.  Ny nyfiken eller trogen kund? Oavsett vem. Välkommen till vår butik i Karlshamn!  Kom till vår nya butik i Trollhättan, som du ser – alltid fina erbjudanden!
Link Description  N/A  Ny nyfiken eller trogen kund? Oavsett vem. Välkommen till vår butik i Karlshamn!  Kom till vår nya butik i Trollhättan, som du ser – alltid fina erbjudanden!
Website Link  lidl.se  www.facebook.com  www.facebook.com
CTA  LEARN_MORE    
Text Word Count 60  82  79
Like 253  29  45

Lidl Sverige Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lidl Sverige Top 1 ads got 253 likes. Lidl Sverige uses a sentence with the finishing touch title: “Gå loss vid grillen!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lidl Sverige shared 60 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lidl Sverige should continue to optimize the ad content.

3.Lidl Sverige Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-13-2020-06-13  2020-05-26-2020-06-06  2020-05-28-2020-06-06
Landing Page Link  https://www.lidl.se/sv/index.htm  https://www.facebook.com/lidlsverige/?refid=28&_ft_=adid.23844967250800187:qid.6835347518778701691:mf_story_key.6168314944602511173:is_sponsored.1:ei.AI@AQKuoC8eWd4ZytSKcEo6aypcqVj73SGHgH4CrPb2jT0_iNTYQ9iHyHWars8goy_nAz3LseYKLUunUNtEZmCR5X_J:top_level_post_id.3749233808479950:content_owner_id_new.244019882334711:page_id.244019882334711:src.22:photo_id.3749233808479950:story_location.5:story_attachment_style.photo:view_time.1591477839:filter.h_nor:tds_flgs.3:actrs.244019882334711:page_insights.%7B%22244019882334711%22:%7B%22page_id%22:244019882334711,%22page_id_type%22:%22page%22,%22actor_id%22:244019882334711,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1590588027,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B3749233808479950%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:244019882334711,%22page_id%22:244019882334711,%22post_id%22:0,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://www.facebook.com/lidlsverige/photos/p.3755947987808532/3755947987808532/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lidl Sverige are successful.

Lidl Sverige Creative Analysis: 

Lidl Sverige placed a Video ad in 2020-05-13-2020-06-13, and got 253 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lidl Sverige Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Sweden  N/A  Sweden
Language  Swedish  Swedish  Swedish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lidl Sverige has the best conversion in Sweden, and can advertise more in Sweden in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lidl Sverige Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-13-2020-06-13  2020-05-26-2020-06-06  2020-05-28-2020-06-06
During  32 days  12 days 10 days 
Like  253  29  45
Share  4  0  2
Comment  2  0  3

Advertising effectiveness is a direct manifestation of advertising. Lidl Sverige ‘s Top 1 ad received 253 likes, 4 shares, 2 comments in just 32 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lidl Sverige, helping Lidl Sverige to grasp the ad data more clearly.