Top Ads on Lidl Suomi

Lidl Suomi Background Introduction:

Tervetuloa Lidl Suomen virallisille Facebook-sivuille.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lidl Suomi has been advertising and marketing on Facebook for many years. And Lidl Suomi has placed 91 of ads on the Facebook platform in the last month. In the past few years,Lidl Suomi has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lidl Suomi on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lidl Suomi. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lidl Suomi.

BigSpy

1.Lidl Suomi Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lidl Suomi  Lidl Suomi  Lidl Suomi
Page Categories  Convenience Store  Convenience Store  Convenience Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lidl Suomi Marketing Objectives Analysis: 

Lidl Suomi has been operating in Convenience Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lidl Suomi best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lidl Suomi Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Lidl Suomi  Lidl Suomi Lidl Suomi 
Ad Copy Text  Kun kirmaat keskikesän viettoon Lidlin kautta, Jussi ei jätä Mattia kukkaroon. ✨ #juhannustaika  Löydä lomatyylisi ja iloista puuhaa kesäpäiviin nyt Lidlistä!  Tulkoon helle, sillä nyt ei hinnat hikoiluta! Lidlin Suuri Kesäale on täällä, joten hae kaikki ...
Link Description  N/A  N/A  N/A
Website Link  www.lidl.fi  www.lidl.fi  www.lidl.fi
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 100  67  177
Like 205  535  239

Lidl Suomi Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lidl Suomi Top 1 ads got 205 likes. Lidl Suomi uses a sentence with the finishing touch title: “Lidl Suomi”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lidl Suomi shared 100 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lidl Suomi should continue to optimize the ad content.

3.Lidl Suomi Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-16-2020-06-18  2020-06-14-2020-06-17  2020-06-14-2020-06-16
Landing Page Link  https://www.lidl.fi/myymaelaet?utm_source=facebook&utm_medium=social&utm_campaign=suurikevatale&utm_content=vko25_2&fbclid=IwAR2u0WeasEFEfZoaKnpxvKBzHyuGWmRDQLGu2abr7DcMML0mtTnD6lE5zYM  https://www.lidl.fi/fi/p/hiekkarannat-kutsuvat/esmara-naisten-uimapuku/p25857   https://www.lidl.fi/fi/c/suuri-kesaale-15246/c1615?utm_source=facebook&utm_medium=social&utm_campaign=suurikevatale&utm_content=vko25&fbclid=IwAR2zucFqFilrvHJxVf2kccSL17vFD9YpzloNCzntrKfJ5LQiIU7rlOqS_LU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lidl Suomi are successful.

Lidl Suomi Creative Analysis: 

Lidl Suomi placed a Carousel ad in 2020-06-16-2020-06-18, and got 205 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lidl Suomi Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Finland  Finland  N/A
Language  Finnish  Finnish  Finnish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lidl Suomi has the best conversion in Finland, and can advertise more in Finland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lidl Suomi Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-14-2020-06-17  2020-06-14-2020-06-16
During  3 days  4 days 3 days 
Like  205  535  239
Share  1  4  1
Comment  2  16  5

Advertising effectiveness is a direct manifestation of advertising. Lidl Suomi ‘s Top 1 ad received 205 likes, 1 shares, 2 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lidl Suomi, helping Lidl Suomi to grasp the ad data more clearly.