Top Ads on Lidl Slovenija

Lidl Slovenija Background Introduction:

Dobrodošli na uradni Facebook strani Lidl Slovenija. Varstvo osebnih podatkov na družbenih omrežjih: bit.ly/2uCZf5l.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lidl Slovenija has been advertising and marketing on Facebook for many years. And Lidl Slovenija has placed 127 of ads on the Facebook platform in the last month. In the past few years,Lidl Slovenija has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lidl Slovenija on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lidl Slovenija. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lidl Slovenija.

BigSpy

1.Lidl Slovenija Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lidl Slovenija  Lidl Slovenija  Lidl Slovenija
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lidl Slovenija Marketing Objectives Analysis: 

Lidl Slovenija has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lidl Slovenija best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lidl Slovenija Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Le najboljše francoske specialitete  Lidl Slovenija NAGRADNI NATEČAJ - LIDLOVA VITALNICA 
Ad Copy Text  Bonjour! Presenetite svoje brbončice z novimi okusi Francije, ki jih pri nas najdete že od ponedel...  Prelistajte novi Lidlov katalog in ujemite odlične ponudbe: najboljših grill izdelkov, VELIKEGA...  • NAGRADNI NATEČAJ - LIDLOVA VITALNICA • Maščobe in šport ne grejo skupaj? ???? Naša trojic...
Link Description  N/A  N/A  N/A
Website Link  www.lidl.si  www.lidl.si  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 118  192  752
Like 42  9  139

Lidl Slovenija Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lidl Slovenija Top 1 ads got 42 likes. Lidl Slovenija uses a sentence with the finishing touch title: “Le najboljše francoske specialitete”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lidl Slovenija shared 118 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lidl Slovenija should continue to optimize the ad content.

3.Lidl Slovenija Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-06-11-2020-06-19  2020-06-16-2020-06-19  2020-06-09-2020-06-17
Landing Page Link  https://www.lidl.si/sl/c/kulinaricni-navdih-francije/c1837?utm_source=facebook_mediodrom&utm_campaign=food_francija_kw24&utm_medium=externalcpc&utm_content=facebook_carousel_ad&fbclid=IwAR0jRdgl7ryXw4vTzl5VM94It_0PZc3YVXv5OiVQuRtde16kd6B1GqP2mqc  https://www.lidl.si/sl/spletni-katalog?utm_source=facebook_mediodrom&utm_campaign=katalog_KW25&utm_medium=externalcpc&utm_content=facebook_carousel_ad&fbclid=IwAR0m9dwj1nNzbQTsxrlOvp7AMpb8D43polWDrh63gP67Dl_SvS-sguT0dHo   https://www.facebook.com/427537040614121/posts/3302645169769946/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lidl Slovenija are successful.

Lidl Slovenija Creative Analysis: 

Lidl Slovenija placed a Carousel ad in 2020-06-11-2020-06-19, and got 42 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lidl Slovenija Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bosnia Hercegovina,Slovenia  Slovenia  Slovenia
Language  Slovenian  Slovenian  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lidl Slovenija has the best conversion in Bosnia Hercegovina,Slovenia, and can advertise more in Bosnia Hercegovina,Slovenia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lidl Slovenija Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-19  2020-06-16-2020-06-19  2020-06-09-2020-06-17
During  9 days  4 days 9 days 
Like  42  9  139
Share  1  0  9
Comment  1  0  18

Advertising effectiveness is a direct manifestation of advertising. Lidl Slovenija ‘s Top 1 ad received 42 likes, 1 shares, 1 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lidl Slovenija, helping Lidl Slovenija to grasp the ad data more clearly.