Top Ads on Lidl Hellas

Lidl Hellas Background Introduction:

Eπίσημo Facebook προφίλ της Lidl Hellas & SIA OE

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lidl Hellas has been advertising and marketing on Facebook for many years. And Lidl Hellas has placed 75 of ads on the Facebook platform in the last month. In the past few years,Lidl Hellas has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lidl Hellas on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lidl Hellas. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lidl Hellas.


1.Lidl Hellas Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lidl Hellas  Lidl Hellas  Lidl Hellas
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lidl Hellas Marketing Objectives Analysis: 

Lidl Hellas has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lidl Hellas best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lidl Hellas Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Η θέση που σου ταιριάζει…  Lidl Hellas Lidl Hellas 
Ad Copy Text  Ψάχνεις να κάνεις τη διαφορά; Γίνε #EmployerBrandingSpecialist στη #L...  Ψάχνεις να κάνεις τη διαφορά; Γίνε #EmployerBrandingSpecialist στη #L...  Î”ες μερικές από τις προσφορέ...
Link Description  …ίσως γίνει δική σου  N/A  N/A
Website Link
Text Word Count 197  197  261
Like 35  21  358

Lidl Hellas Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lidl Hellas Top 1 ads got 35 likes. Lidl Hellas uses a sentence with the finishing touch title: “Η θέση που σου ταιριάζει…”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lidl Hellas shared 197 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lidl Hellas should continue to optimize the ad content.

3.Lidl Hellas Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-08-2020-06-17  2020-06-08-2020-06-17  2020-06-11-2020-06-15
Landing Page Link,%22page_id_type%22:%22page%22,%22actor_id%22:413481085342507,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591973257,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3225361434154444%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:413481085342507,%22page_id%22:413481085342507,%22post_id%22:3225361434154444,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lidl Hellas are successful.

Lidl Hellas Creative Analysis: 

Lidl Hellas placed a Image ad in 2020-06-08-2020-06-17, and got 35 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lidl Hellas Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Greece
Language  Greek  Estonian  Estonian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lidl Hellas has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lidl Hellas Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-17  2020-06-08-2020-06-17  2020-06-11-2020-06-15
During  10 days  10 days 5 days 
Like  35  21  358
Share  3  0  0
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Lidl Hellas ‘s Top 1 ad received 35 likes, 3 shares, 2 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lidl Hellas, helping Lidl Hellas to grasp the ad data more clearly.