Top Ads on Lidl Cyprus

Lidl Cyprus Background Introduction:

Το επίσημο Facebook προφίλ της Lidl Κύπρου - Τhe official Lidl Cyprus Facebook page

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lidl Cyprus has been advertising and marketing on Facebook for many years. And Lidl Cyprus has placed 34 of ads on the Facebook platform in the last month. In the past few years,Lidl Cyprus has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lidl Cyprus on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lidl Cyprus. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lidl Cyprus.

BigSpy

1.Lidl Cyprus Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lidl Cyprus  Lidl Cyprus  Lidl Cyprus
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lidl Cyprus Marketing Objectives Analysis: 

Lidl Cyprus has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lidl Cyprus best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lidl Cyprus Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  صور من منشور ‏‎Lidl Cyprus‎‏  صور من منشور ‏‎Lidl Cyprus‎‏ www.lidl.com.cy 
Ad Copy Text  -  There's no place like your garden! #LidlCyprus #nonfoodhttps://bit.ly/3hbzAID #LidlCyprus #nonfood  Kαι super και long weekend, τι άλλο να ζητήσεις! #superweekend #lidlCyprus htt...
Link Description  N/A  N/A  Παρακαλούμε επίλεξε το κατάστημά σου, για να δεις όλες τις διαθέσιμες προσφορές στην περιοχή σου.
Website Link  bit.ly  www.facebook.com  bit.ly
CTA      LEARN_MORE
Text Word Count 279  99  215
Like 25  169  21

Lidl Cyprus Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lidl Cyprus Top 1 ads got 25 likes. Lidl Cyprus uses a sentence with the finishing touch title: “صور من منشور ‏‎Lidl Cyprus‎‏”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lidl Cyprus shared 279 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lidl Cyprus should continue to optimize the ad content.

3.Lidl Cyprus Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-20-2020-06-20  2020-06-08-2020-06-13  2020-06-02-2020-06-06
Landing Page Link  https://www.lidl.com.cy/el/c/exoplismos-gia-sup/c1828/w2?fbclid=IwAR0uSpoyHG0EnYtLeZ39TTpHaoI5VkzaAT73R8YvUegJ-vR7mfn1oWkqses  https://www.facebook.com/292486477507787/posts/3031612423595165/   https://www.lidl.com.cy/el/c/super-weekend/c1785/w2

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lidl Cyprus are successful.

Lidl Cyprus Creative Analysis: 

Lidl Cyprus placed a Carousel ad in 2020-06-20-2020-06-20, and got 25 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lidl Cyprus Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Cyprus  N/A  Cyprus
Language  Arabic  Arabic  Greek

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lidl Cyprus has the best conversion in Cyprus, and can advertise more in Cyprus in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lidl Cyprus Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-20-2020-06-20  2020-06-08-2020-06-13  2020-06-02-2020-06-06
During  1 days  6 days 5 days 
Like  25  169  21
Share  0  4  1
Comment  0  4  0

Advertising effectiveness is a direct manifestation of advertising. Lidl Cyprus ‘s Top 1 ad received 25 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lidl Cyprus, helping Lidl Cyprus to grasp the ad data more clearly.