Top Ads on Libris

Libris Background Introduction:

Singura librărie online din România care asigură transport gratuit la orice comandă de peste 50 de lei cu livrare prin curier.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Libris has been advertising and marketing on Facebook for many years. And Libris has placed 144 of ads on the Facebook platform in the last month. In the past few years,Libris has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Libris on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Libris. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Libris.

BigSpy

1.Libris Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Libris  Libris  Libris
Page Categories  Bookstore  Bookstore  Bookstore
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Libris Marketing Objectives Analysis: 

Libris has been operating in Bookstore for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Libris best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Libris Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  2.50 lei Despre farmece - Arh Nectarie Moulatsioti  100 de greseli care au schimbat istoria - Bill Fawcett Carti - Pret de la 1.50 lei | Libris 
Ad Copy Text  Caută cultura la ea acasă! :) Mii de titluri, sute de jocuri inteligente, zeci de accesorii și al...  De la Linia Maginot, la Criza rachetelor cubaneze, istoria este plină de mișcări proaste și de i...  Printre miile de cărți de pe rafturile noastre se numără și câteva care se bucură de un statu...
Link Description  N/A  100 de greseli care au schimbat istoria - Bill Fawcett  Rasfoieste colectia de Carti pe Libris. Transport gratuit >50 lei si livrare rapida. 30 de zile retur. Vezi promotiile zilei!
Website Link  www.libris.ro  www.libris.ro  www.libris.ro
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 224  2515  381
Like 0  408  114

Libris Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Libris Top 1 ads got 0 likes. Libris uses a sentence with the finishing touch title: “2.50 lei Despre farmece - Arh Nectarie Moulatsioti”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Libris shared 224 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Libris should continue to optimize the ad content.

3.Libris Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-02-13-2020-06-18  2020-06-04-2020-06-18  2020-06-08-2020-06-18
Landing Page Link  https://www.libris.ro/gestapo-istoria-politiei-secrete-a-lui-hitler-LIT978-606-33-4054-3--p12002742.html?utm_source=facebook_tretargetareaprilie_mar&utm_medium=cpc&utm_campaign=aut10419_ads&fbclid=IwAR0z0BbNduoeewaWXrnZEIxEFWsn3wAFLfKZvKc3LiN07kkvAOG7r-hIuO4  https://www.libris.ro/100-de-greseli-care-au-schimbat-istoria-bill-LIT978-606-33-4749-8--p13294289.html?utm_source=facebook_tgreselicareauschimbatiun_mar&utm_medium=cpc&utm_campaign=aut050620_ads   https://www.libris.ro/carti?utm_source=facebook_ttopvanzariiun_mar&utm_medium=cpc&utm_campaign=aut090620_ads&fbclid=IwAR2XpmT587aCr6ugPIdNzgp6sxwnOw7j25xKccJ8Tzey-pMBsPr0OdizwA4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Libris are successful.

Libris Creative Analysis: 

Libris placed a Carousel ad in 2020-02-13-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Libris Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Romania  N/A
Language  Romanian  Romanian  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Libris has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Libris Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-13-2020-06-18  2020-06-04-2020-06-18  2020-06-08-2020-06-18
During  127 days  15 days 11 days 
Like  0  408  114
Share  1716  83  5
Comment  0  2  3

Advertising effectiveness is a direct manifestation of advertising. Libris ‘s Top 1 ad received 0 likes, 1716 shares, 0 comments in just 127 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Libris, helping Libris to grasp the ad data more clearly.