Top Ads on Liberty Books

Liberty Books Background Introduction:

Established in 1952, liberty has expanded its scope of activity by not just broadening its bookseller base but also gaining sole distributorship for some of the best-known books and series in the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Liberty Books has been advertising and marketing on Facebook for many years. And Liberty Books has placed 47 of ads on the Facebook platform in the last month. In the past few years,Liberty Books has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Liberty Books on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Liberty Books. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Liberty Books.

BigSpy

1.Liberty Books Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Liberty Books  Liberty Books  Liberty Books
Page Categories  Bookstore  Bookstore  Bookstore
Marketing Objectives Other  Other  Other
ECommerce Softwares  opencart  opencart  opencart

Liberty Books Marketing Objectives Analysis: 

Liberty Books has been operating in Bookstore for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Liberty Books best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Liberty Books Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Homo Deus A Brief History of Tomorrow  N/A N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  Yuval Noah Harari, author of the bestselling Sapiens: A Brief History of Humankind, envisions a not-too-distant world in which we face a new set of challenges. Now, in Homo Deus, he examines our future with his trademark blend of science, history, philosophy and every discipline in between. Hom  N/A  N/A
Website Link  www.libertybooks.com  www.libertybooks.com  www.libertybooks.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Liberty Books Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Liberty Books Top 1 ads got 0 likes. Liberty Books uses a sentence with the finishing touch title: “Homo Deus A Brief History of Tomorrow”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Liberty Books shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Liberty Books should continue to optimize the ad content.

3.Liberty Books Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-05-19-2020-06-18  2020-06-15-2020-06-18  2020-06-15-2020-06-18
Landing Page Link  https://www.libertybooks.com/Homo-Deus-A-Brief-History-of-Tomorrow-35806  https://www.libertybooks.com/Elon-Musk-28702   https://www.libertybooks.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Liberty Books are successful.

Liberty Books Creative Analysis: 

Liberty Books placed a Image ad in 2020-05-19-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Liberty Books Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  N/A  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Liberty Books has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Liberty Books Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-19-2020-06-18  2020-06-15-2020-06-18  2020-06-15-2020-06-18
During  31 days  4 days 4 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Liberty Books ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Liberty Books, helping Liberty Books to grasp the ad data more clearly.