Top Ads on Liander

Liander Background Introduction:

Wij beheren het energienetwerk in uw regio en zorgen dat het werkt. Voor u en voor zo'n 3 miljoen andere woningen en bedrijven.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Liander has been advertising and marketing on Facebook for many years. And Liander has placed 29 of ads on the Facebook platform in the last month. In the past few years,Liander has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Liander on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Liander. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Liander.

BigSpy

1.Liander Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Liander  Liander  Liander
Page Categories  Electric Utility Provider  Electric Utility Provider  Electric Utility Provider
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Liander Marketing Objectives Analysis: 

Liander has been operating in Electric Utility Provider for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Liander best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Liander Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Veilig graven doe je met een KLIC-melding  Veilig graven? Doe een verplichte KLIC-melding Veilig graven? Doe een verplichte KLIC-melding 
Ad Copy Text  Voorkom een stroomstoring. Zéker nu in deze corona-tijd. Doe een KLIC-melding en weet waar de kabel...  Voorkom een stroomstoring. Zéker nu in deze corona-tijd. Doe een KLIC-melding en weet waar de kabel...  Voorkom een stroomstoring. Zéker in deze corona-tijd. Doe een KLIC-melding en weet waar de kabels e...
Link Description  Zo weet je waar de kabels en leidingen liggen in je tuin.  Zo weet je waar de kabels en leidingen liggen in je tuin.  N/A
Website Link  www.liander.nl  www.liander.nl  www.liander.nl
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 122  122  119
Like 2  2  7

Liander Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Liander Top 1 ads got 2 likes. Liander uses a sentence with the finishing touch title: “Veilig graven doe je met een KLIC-melding”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Liander shared 122 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Liander should continue to optimize the ad content.

3.Liander Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-30-2020-06-01  2020-05-22-2020-05-27  2020-05-14-2020-05-21
Landing Page Link  https://www.liander.nl/graven?cmp=fb_anim_veiliggraven20  https://www.liander.nl/graven?cmp=fb_trmpln_veiliggraven20   https://www.liander.nl/graven?cmp=fb_anim_veiliggraven20

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Liander are successful.

Liander Creative Analysis: 

Liander placed a Video ad in 2020-05-30-2020-06-01, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Liander Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Greece
Language  Dutch  Dutch  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Liander has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Liander Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-30-2020-06-01  2020-05-22-2020-05-27  2020-05-14-2020-05-21
During  3 days  6 days 8 days 
Like  2  2  7
Share  0  1  1
Comment  0  2  1

Advertising effectiveness is a direct manifestation of advertising. Liander ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Liander, helping Liander to grasp the ad data more clearly.