Top Ads on Lexus Canada

Lexus Canada Background Introduction:

To learn more about Lexus Canada and our products, please visit http://www.lexus.ca Pour en savoir davantage sur Lexus Canada et nos produits, visitez http://www.lexus.ca

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lexus Canada has been advertising and marketing on Facebook for many years. And Lexus Canada has placed 52 of ads on the Facebook platform in the last month. In the past few years,Lexus Canada has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lexus Canada on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lexus Canada. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lexus Canada.

BigSpy

1.Lexus Canada Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lexus Canada  Lexus Canada  Lexus Canada
Page Categories  Cars  Cars  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lexus Canada Marketing Objectives Analysis: 

Lexus Canada has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lexus Canada best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lexus Canada Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  2020 Lexus LC  Book a service appointment Unleash Your Imagination. 
Ad Copy Text  It's time to make your mark in a Lexus. Take a deeper look at the latest Lexus models and learn abou...  The road to summer driving begins with a summer inspection. Book an appointment to have your vehicle...  We're here and ready to help. Discover our current offers and learn more about our enhanced safety m...
Link Description  Experience A New Realm Of Performance  N/A  Lexus July Offers
Website Link  www.lexus.ca  www.lexus.ca  lexusgta.ca
CTA  LEARN_MORE  BOOK_TRAVEL  GET_OFFER
Text Word Count 123  154  108
Like 159  64  58

Lexus Canada Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lexus Canada Top 1 ads got 159 likes. Lexus Canada uses a sentence with the finishing touch title: “2020 Lexus LC”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lexus Canada shared 123 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lexus Canada should continue to optimize the ad content.

3.Lexus Canada Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2019-10-01-2020-06-20  2020-06-12-2020-06-18  2020-06-03-2020-06-16
Landing Page Link  https://www.lexus.ca/lexus/en/automobiles/lc?utm_source=social&utm_medium=facebook&utm_campaign=catalog&utm_content=en&fbclid=IwAR19nOPDnrdj1ItqVR9snC4T1rBdphJijVdcLjZX4txxkzq1O1tgM0lqBN0  https://www.lexus.ca/lexus/en/request-appointment?type=service   https://lexusgta.ca/?utm_source=social&utm_medium=facebook_instagram&utm_campaign=toronto&utm_content=2020lda&fbclid=IwAR1XZH_HCbx7z0F-JaOCdQNdRaw_5zlpNi8im963-jcr-p4gUYIMPdWE2bg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lexus Canada are successful.

Lexus Canada Creative Analysis: 

Lexus Canada placed a Image ad in 2019-10-01-2020-06-20, and got 159 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lexus Canada Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lexus Canada has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lexus Canada Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-01-2020-06-20  2020-06-12-2020-06-18  2020-06-03-2020-06-16
During  264 days  7 days 14 days 
Like  159  64  58
Share  24  0  2
Comment  12  0  1

Advertising effectiveness is a direct manifestation of advertising. Lexus Canada ‘s Top 1 ad received 159 likes, 24 shares, 12 comments in just 264 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lexus Canada, helping Lexus Canada to grasp the ad data more clearly.