Top Ads on Lexington Humane Society

Lexington Humane Society Background Introduction:

Give Love. Teach Love. Adopt Love.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lexington Humane Society has been advertising and marketing on Facebook for many years. And Lexington Humane Society has placed 6 of ads on the Facebook platform in the last month. In the past few years,Lexington Humane Society has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lexington Humane Society on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lexington Humane Society. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lexington Humane Society.

BigSpy

1.Lexington Humane Society Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lexington Humane Society  Lexington Humane Society  Lexington Humane Society
Page Categories  Pet Adoption Service  Pet Adoption Service  Pet Adoption Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lexington Humane Society Marketing Objectives Analysis: 

Lexington Humane Society has been operating in Pet Adoption Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lexington Humane Society best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lexington Humane Society Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Lexington Humane Society  Lexington Humane Society Lexington Humane Society 
Ad Copy Text  Meet Khaleesi - First of Her Name, Queen of Cuddles, Breaker of Stereotypes, and Mother of Tail Wags...  Join your Lexington Humane Society April 14th - 21st for our Game of Homes adoption event! We are ...  Do you have flat sheets or towels that are no longer in use? We would be happy to take them! We ar...
Link Description  Meet Khaleesi - First of Her Name, Queen of Cuddles, Breaker of Stereotypes, and Mother of Tail Wags. This sweet gal can't wait to find her forever home! Khaleesi is a 3-year-old pit bull mix who has been with us since April of last year. Could she be the one for you? Khaleesi enjoys car rides, KONG toys filled with peanut butter and going for long walks. This girl has it all! Not only is she stunningly gorgeous but she is really smart, too. Khaleesi is a graduate of our Train-A-Bull program, sponsored by Toyota Motor Manufacturing Kentucky, which means that she is leash and crate trained in addition to knowing a wide variety of tricks. Preferring to be the only queen in the castle, she does ask for a home with no other animals. Could this lovable lady conquer your heart? Visit Khaleesi today at our main Adoption Center located at 1600 Old Frankfort Pike or call 859-233-0044 x 236 for more info!  Join your Lexington Humane Society April 14th - 21st for our Game of Homes adoption event! We are offering FREE adult* cats, $40 adoption fees for adult* dogs over 40lbs, $20.19 adoption fees on pigs and more! This promotion is valid at both our main Adoption Center at 1600 Old Frankfort Pike and our Everyday Adoption Center located inside PetSmart in Hamburg! Please note: Adopting a pet is a serious commitment of love and responsibility. We require all adopters to spend quality time with the animals they are interested in before completing the process. Mandatory $8 Fayette County city license fee not included (if applicable). All cats and kittens must leave in an approved carrier, all dogs on a leash. *Must be 10 months in age or older.  Do you have flat sheets or towels that are no longer in use? We would be happy to take them! We are currently in need of flat sheets and towels for use in our medical area for recovering animals. Please spread the word and help us out of you can! Donations can be dropped off at our Administration Building located at 1600 Old Frankfort Pike or at our Everyday Adoption Center located inside PetSmart in Hamburg. Please note: At this time we are unable to take blankets, comforters, pillows or fitted sheets! If you don't already have flat sheets or towels but still want to help, please click here (http://a.co/boMHhe9) to purchase via our AmazonSmile wish list. Thank you for your support!
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 912  751  696
Like 162  165  47

Lexington Humane Society Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lexington Humane Society Top 1 ads got 162 likes. Lexington Humane Society uses a sentence with the finishing touch title: “Lexington Humane Society”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lexington Humane Society shared 912 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lexington Humane Society should continue to optimize the ad content.

3.Lexington Humane Society Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-12-2019-04-20  2019-04-13-2019-04-20  2019-04-19-2019-04-20
Landing Page Link  https://www.facebook.com/lexingtonhumanesociety/photos/a.56428184377/10157057393779378/?type=3  https://www.facebook.com/53660089377/posts/10157060797024378/   https://www.facebook.com/lexingtonhumanesociety/photos/a.56428184377/10157074278919378/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lexington Humane Society are successful.

Lexington Humane Society Creative Analysis: 

Lexington Humane Society placed a Image ad in 2019-04-12-2019-04-20, and got 162 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lexington Humane Society Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lexington Humane Society has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lexington Humane Society Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-12-2019-04-20  2019-04-13-2019-04-20  2019-04-19-2019-04-20
During  9 days  8 days 2 days 
Like  162  165  47
Share  184  188  130
Comment  34  12  5

Advertising effectiveness is a direct manifestation of advertising. Lexington Humane Society ‘s Top 1 ad received 162 likes, 184 shares, 34 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lexington Humane Society, helping Lexington Humane Society to grasp the ad data more clearly.