Top Ads on Levi's

Levi's Background Introduction:

Since the invention by Levi Strauss in 1873, Levi’s® jeans have been capturing the imagination and loyalty of people for generations.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Levi's has been advertising and marketing on Facebook for many years. And Levi's has placed 1088 of ads on the Facebook platform in the last month. In the past few years,Levi's has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Levi's on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Levi's. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Levi's.

BigSpy

1.Levi's Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Levi's  Levi's  Levi's
Page Categories  Product/Service  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Levi's Marketing Objectives Analysis: 

Levi's has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Levi's best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Levi's Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos de la publication de Jeans levi's - JS Shop กางเกงยีนส์ราคาถูก  Levi's ' -  
Ad Copy Text  -  One day soon we will dance together again.​ . We’ve been home and we’re staying safe so one da...  ' - Các chi tiết thú vị như đồ họa đồng xu rơi vào túi, Mushrooms và S...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.levi.in  www.facebook.com
CTA  MESSAGE_PAGE  LEARN_MORE  
Text Word Count 203  280  599
Like 10503  320  2203

Levi's Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Levi's Top 1 ads got 10503 likes. Levi's uses a sentence with the finishing touch title: “Photos de la publication de Jeans levi's - JS Shop กางเกงยีนส์ราคาถูก”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Levi's shared 203 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Levi's should continue to optimize the ad content.

3.Levi's Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-04-10-2020-06-20  2020-06-14-2020-06-20  2020-05-05-2020-06-19
Landing Page Link  https://www.facebook.com/110441846973156/posts/227267131957293/  https://www.levi.in/Circles-2020.html?utm_channel=PaidSocial&utm_source=Facebook&utm_medium=CPV&utm_content=Circles&utm_campaign=Brand_Circles_Video__VV_P2_18-24_FB_June,20&utm_adset=Circles_All_Interests_P2_18-24   https://www.facebook.com/1450277935216003/posts/2637439813166470/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Levi's are successful.

Levi's Creative Analysis: 

Levi's placed a Image ad in 2020-04-10-2020-06-20, and got 10503 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Levi's Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  India  N/A
Language  French  Slovenian  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Levi's has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Levi's Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-10-2020-06-20  2020-06-14-2020-06-20  2020-05-05-2020-06-19
During  72 days  7 days 46 days 
Like  10503  320  2203
Share  332  5  28
Comment  286  3  9

Advertising effectiveness is a direct manifestation of advertising. Levi's ‘s Top 1 ad received 10503 likes, 332 shares, 286 comments in just 72 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Levi's, helping Levi's to grasp the ad data more clearly.