Top Ads on Leroy Merlin Polska

Leroy Merlin Polska Background Introduction:

Dołącz do nas i zostań bohaterem w swoim domu! #BohaterDomu

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Leroy Merlin Polska has been advertising and marketing on Facebook for many years. And Leroy Merlin Polska has placed 40 of ads on the Facebook platform in the last month. In the past few years,Leroy Merlin Polska has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Leroy Merlin Polska on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Leroy Merlin Polska. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Leroy Merlin Polska.

BigSpy

1.Leroy Merlin Polska Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Leroy Merlin Polska  Leroy Merlin Polska  Leroy Merlin Polska
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Leroy Merlin Polska Marketing Objectives Analysis: 

Leroy Merlin Polska has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Leroy Merlin Polska best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Leroy Merlin Polska Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Kliknij i przełącz na tylną kamerę  Sprawdź ofertę Kliknij i przełącz na tylną kamerę 
Ad Copy Text  Z Leroy Merlin urządzisz swój ogród lub balkon bez wychodzenia z domu! Kliknij i wybierz swój ul...  Nowy katalog Leroy Merlin - daj się zainspirować!  Z Leroy Merlin urządzisz swój ogród lub balkon bez wychodzenia z domu! Kliknij i wybierz swój ul...
Link Description  N/A  N/A  N/A
Website Link  www.instagram.com  ad.doubleclick.net  www.instagram.com
CTA  WATCH_MORE  LEARN_MORE  WATCH_MORE
Text Word Count 115  51  115
Like 743  176  758

Leroy Merlin Polska Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Leroy Merlin Polska Top 1 ads got 743 likes. Leroy Merlin Polska uses a sentence with the finishing touch title: “Kliknij i przełącz na tylną kamerę”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Leroy Merlin Polska shared 115 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Leroy Merlin Polska should continue to optimize the ad content.

3.Leroy Merlin Polska Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-05-14-2020-06-18  2020-06-02-2020-06-09  2020-05-14-2020-06-06
Landing Page Link  https://www.instagram.com/ar/194820748458350/  https://ad.doubleclick.net/ddm/trackclk/N32004.169253FACEBOOK.PL/B24232104.274123214;dc_trk_aid=468687295;dc_trk_cid=132911744;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=   https://www.instagram.com/ar/281768079471490/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Leroy Merlin Polska are successful.

Leroy Merlin Polska Creative Analysis: 

Leroy Merlin Polska placed a Video ad in 2020-05-14-2020-06-18, and got 743 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Leroy Merlin Polska Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Poland  Poland
Language  Polish  Polish  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Leroy Merlin Polska has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Leroy Merlin Polska Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-14-2020-06-18  2020-06-02-2020-06-09  2020-05-14-2020-06-06
During  20 days  8 days 24 days 
Like  743  176  758
Share  57  18  46
Comment  16  3  15

Advertising effectiveness is a direct manifestation of advertising. Leroy Merlin Polska ‘s Top 1 ad received 743 likes, 57 shares, 16 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Leroy Merlin Polska, helping Leroy Merlin Polska to grasp the ad data more clearly.