Top Ads on LensCulture
LensCulture Background Introduction:
LensCulture is a global online platform celebrating trends of photography in art, media, politics and popular culture worldwide. Discover the best—
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
LensCulture has been advertising and marketing on Facebook for many years. And LensCulture has placed 509 of ads on the Facebook platform in the last month. In the past few years,LensCulture has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for LensCulture on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LensCulture. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LensCulture.
1.LensCulture Top 3 Ads Basic Understanding
|Page Categories||Arts & Humanities Website||Arts & Humanities Website||Arts & Humanities Website|
LensCulture Marketing Objectives Analysis:
LensCulture has been operating in Arts & Humanities Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LensCulture best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.LensCulture Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||CALL FOR ENTRY - Street Photo Awards - Free Entry Option||CALL FOR ENTRY - Street Photo Awards - Free Entry Option||CALL FOR ENTRY - Street Photo Awards - Free Entry Option|
|Ad Copy Text||Are you a talented street photographer? We're looking for the best street photographs or series from...||Calling all street photographers around the world! Would you like your images to be - seen around b...||Are you a talented street photographer? We're looking for the best street photographs or series from...|
|Link Description||FREE ENTRY OPTION | EXHIBITION IN PARIS | INDUSTRY RECOGNITION | INTERNATIONAL FESTIVAL EXPOSURE||FREE ENTRY OPTION | EXHIBITION IN PARIS | INDUSTRY RECOGNITION | INTERNATIONAL FESTIVAL EXPOSURE||FREE ENTRY OPTION | EXHIBITION IN PARIS | INDUSTRY RECOGNITION | INTERNATIONAL FESTIVAL EXPOSURE|
|Text Word Count||462||454||462|
LensCulture Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. LensCulture Top 1 ads got 20 likes. LensCulture uses a sentence with the finishing touch title: “CALL FOR ENTRY - Street Photo Awards - Free Entry Option”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. LensCulture shared 462 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LensCulture should continue to optimize the ad content.
3.LensCulture Top 3 Ads Creative Selection
|Landing Page Link||https://www.lensculture.com/photo-competitions/street-photography-awards-2020||https://www.lensculture.com/photo-competitions/street-photography-awards-2020||https://www.lensculture.com/photo-competitions/street-photography-awards-2020|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LensCulture are successful.
LensCulture Creative Analysis:
LensCulture placed a Image ad in 2020-03-25-2020-05-24, and got 20 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.LensCulture Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
LensCulture has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.LensCulture Top 3 Ads Performance Display
|During||61 days||62 days||59 days|
Advertising effectiveness is a direct manifestation of advertising. LensCulture ‘s Top 1 ad received 20 likes, 0 shares, 0 comments in just 61 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LensCulture, helping LensCulture to grasp the ad data more clearly.