Top Ads on Lenovo for Business

Lenovo for Business Background Introduction:

Lenovo is one of the leading manufacturers of Laptops & Desktops in the world. Lenovo has a wide range of products for small & medium businesses.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lenovo for Business has been advertising and marketing on Facebook for many years. And Lenovo for Business has placed 113 of ads on the Facebook platform in the last month. In the past few years,Lenovo for Business has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lenovo for Business on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lenovo for Business. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lenovo for Business.

BigSpy

1.Lenovo for Business Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lenovo for Business  Lenovo for Business  Lenovo for Business
Page Categories  Computers (Brand)  Computers (Brand)  Computers (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lenovo for Business Marketing Objectives Analysis: 

Lenovo for Business has been operating in Computers (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lenovo for Business best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lenovo for Business Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Welcome to more  Welcome to more Lenovo for Business 
Ad Copy Text  Upgrade with up to 30% off the NEW ThinkPad X1 Carbon and Yoga at Lenovo.com. Pair with Microsoft 36...  Up to 35% off the NEW ThinkPad X1 Carbon and Yoga at Lenovo.com. Do business from anywhere when pair...  Shop simpler, save bigger. Get all of your small business tech needs taken care of with LenovoPRO. U...
Link Description  The new ThinkPad X1  The new ThinkPad X1  N/A
Website Link  www.lenovo.com  Lenovo.com  www.facebook.com
CTA  SHOP_NOW  SIGN_UP  LEARN_MORE
Text Word Count 125  122  149
Like 188  55  1

Lenovo for Business Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lenovo for Business Top 1 ads got 188 likes. Lenovo for Business uses a sentence with the finishing touch title: “Welcome to more”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lenovo for Business shared 125 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lenovo for Business should continue to optimize the ad content.

3.Lenovo for Business Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-17-2020-06-19  2020-05-29-2020-06-19  2020-06-10-2020-06-18
Landing Page Link  https://www.lenovo.com/us/en/d/deals/thinkpad-laptops?cid=us:paidsocial:5lo9li&source=Facebook&campaignid=23844891813230569&adsetid=23844891812760569&adid=23844891813100569  https://www.lenovo.com/us/en/   https://www.facebook.com/lenovobusiness/?_vref_=257038865513944&refid=28&_ft_=adid.23844858382090569:qid.6839820339405931069:mf_story_key.7046805041647763832:is_sponsored.1:ei.AI@AQLRTTRU9pUxiCcFM6xbCjPD9762IF3nn8nJdU7QCatZ6UKfGaXeij0ClyHLyW9OFKbI986ik5lR5g-NVk0_lMKz:top_level_post_id.3065525017007211:content_owner_id_new.1853622088197516:call_to_action_type.LEARN_MORE:page_id.1853622088197516:src.22:photo_id.257038865513944:story_location.5:story_attachment_style.rich_media:view_time.1592519603:filter.h_nor:tds_flgs.3:actrs.1853622088197516:page_insights.%7B%221853622088197516%22:%7B%22page_id%22:1853622088197516,%22page_id_type%22:%22page%22,%22actor_id%22:1853622088197516,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591816621,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3065525017007211%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1853622088197516,%22page_id%22:1853622088197516,%22post_id%22:3065525017007211,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lenovo for Business are successful.

Lenovo for Business Creative Analysis: 

Lenovo for Business placed a Video ad in 2020-06-17-2020-06-19, and got 188 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lenovo for Business Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Tunisia,Egypt,Nepal...  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lenovo for Business has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lenovo for Business Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-05-29-2020-06-19  2020-06-10-2020-06-18
During  3 days  22 days 9 days 
Like  188  55  1
Share  22  1  0
Comment  21  8  0

Advertising effectiveness is a direct manifestation of advertising. Lenovo for Business ‘s Top 1 ad received 188 likes, 22 shares, 21 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lenovo for Business, helping Lenovo for Business to grasp the ad data more clearly.