Top Ads on Lenovo Australia and New Zealand

Lenovo Australia and New Zealand Background Introduction:

We make the technology that powers the world's best ideas. Innovation never stands still. This is Lenovo.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lenovo Australia and New Zealand has been advertising and marketing on Facebook for many years. And Lenovo Australia and New Zealand has placed 134 of ads on the Facebook platform in the last month. In the past few years,Lenovo Australia and New Zealand has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lenovo Australia and New Zealand on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lenovo Australia and New Zealand. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lenovo Australia and New Zealand.

BigSpy

1.Lenovo Australia and New Zealand Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lenovo Australia and New Zealand  Lenovo Australia and New Zealand  Lenovo Australia and New Zealand
Page Categories  Computers (Brand)  Computers (Brand)  Computers (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lenovo Australia and New Zealand Marketing Objectives Analysis: 

Lenovo Australia and New Zealand has been operating in Computers (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lenovo Australia and New Zealand best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lenovo Australia and New Zealand Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Up to 55% Off  Save at Tax Time Up to 55% Off 
Ad Copy Text  The SALE you have been waiting for... laptops starting from $439. Hurry - while stocks last!  EOFY Sale on now. Up to 55% off laptops, plus up to 20% additional discount on selected models until...  The SALE you have been waiting for... laptops starting from $439. Hurry - while stocks last!
Link Description  Lenovo EOFY Sale 2020 is back! Get the best deals on our wide range of laptops, PCs, tablets and more. Shop Now at Lenovo Australia!  N/A  N/A
Website Link  www.lenovo.com  www.facebook.com  www.facebook.com
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 92  170  92
Like 11  22  32

Lenovo Australia and New Zealand Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lenovo Australia and New Zealand Top 1 ads got 11 likes. Lenovo Australia and New Zealand uses a sentence with the finishing touch title: “Up to 55% Off”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lenovo Australia and New Zealand shared 92 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lenovo Australia and New Zealand should continue to optimize the ad content.

3.Lenovo Australia and New Zealand Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-03-2020-06-19  2020-06-09-2020-06-18  2020-06-04-2020-06-18
Landing Page Link  https://www.lenovo.com/au/en/d/deals/eofy-sale?cid=au:display:khtgwy  https://www.facebook.com/LenovoANZ/videos/317436785934756/   https://www.facebook.com/LenovoANZ/?_sref_=3143347222352377&refid=7&_ft_=adid.23845243695780472:qid.6839768659320759967:mf_story_key.3385752189115849911:is_sponsored.1:ei.AI@AQIkHWrl4VIOo-X_Bk0cUYwDv8I3tmA3Jde5KcP81w6_Omnw6jlnmsseo5m5BhVyxRPaf_un458sg8jc3zg3fxxT:top_level_post_id.3143347215685711:content_owner_id_new.178555588831570:call_to_action_type.LEARN_MORE:page_id.178555588831570:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592507739:filter.h_nor:tds_flgs.3:actrs.178555588831570:page_insights.%7B%22178555588831570%22:%7B%22page_id%22:178555588831570,%22page_id_type%22:%22page%22,%22actor_id%22:178555588831570,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591308139,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3143347215685711%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:178555588831570,%22page_id%22:178555588831570,%22post_id%22:3143347215685711,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lenovo Australia and New Zealand are successful.

Lenovo Australia and New Zealand Creative Analysis: 

Lenovo Australia and New Zealand placed a Image ad in 2020-06-03-2020-06-19, and got 11 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lenovo Australia and New Zealand Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Nepal,Australia  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lenovo Australia and New Zealand has the best conversion in Nepal,Australia, and can advertise more in Nepal,Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lenovo Australia and New Zealand Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-19  2020-06-09-2020-06-18  2020-06-04-2020-06-18
During  17 days  10 days 15 days 
Like  11  22  32
Share  0  2  1
Comment  10  7  14

Advertising effectiveness is a direct manifestation of advertising. Lenovo Australia and New Zealand ‘s Top 1 ad received 11 likes, 0 shares, 10 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lenovo Australia and New Zealand, helping Lenovo Australia and New Zealand to grasp the ad data more clearly.