Top Ads on Lenovo United States

Lenovo United States Background Introduction:

Create, tweak, improve, defy. #DifferentIsBetter

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lenovo United States has been advertising and marketing on Facebook for many years. And Lenovo United States has placed 165 of ads on the Facebook platform in the last month. In the past few years,Lenovo United States has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lenovo United States on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lenovo United States. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lenovo United States.

BigSpy

1.Lenovo United States Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lenovo United States  Lenovo United States  Lenovo United States
Page Categories  Computer Company  Computer Company  Computer Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lenovo United States Marketing Objectives Analysis: 

Lenovo United States has been operating in Computer Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lenovo United States best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lenovo United States Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Welcome to more  Lenovo United States Lenovo United States 
Ad Copy Text  Up to 30% off the NEW ThinkPad X1 Carbon and Yoga at Lenovo.com. Pair with Microsoft 365 to keep you...  So much more in every box. Enjoy lower prices, easy financing and free shipping & returns at Lenovo....  Get exactly what you want for school with easy financing, free shipping & returns and extra discount...
Link Description  The new ThinkPad X1  N/A  N/A
Website Link  www.lenovo.com  www.facebook.com  www.facebook.com
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 126  146  158
Like 167  6  1

Lenovo United States Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lenovo United States Top 1 ads got 167 likes. Lenovo United States uses a sentence with the finishing touch title: “Welcome to more”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lenovo United States shared 126 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lenovo United States should continue to optimize the ad content.

3.Lenovo United States Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-17-2020-06-20  2020-06-10-2020-06-17  2020-06-10-2020-06-12
Landing Page Link  https://www.lenovo.com/us/en/d/deals/thinkpad-laptops  https://www.facebook.com/lenovoUS/?_vref_=574782663446345&refid=28&_ft_=adid.23844858456920569:qid.6837731303338157468:mf_story_key.4944755761630094076:is_sponsored.1:ei.AI@AQIOlwprdWwLq1nsh1iT3HrKjSo9fXC-uN2jb3p7KD9b2TFdr8ypK_iP4sdhxCuEKd3yOgRaiMGYf9bTlYL-wvT1:top_level_post_id.3199785650087691:content_owner_id_new.747073765358904:call_to_action_type.LEARN_MORE:page_id.747073765358904:src.22:photo_id.574782663446345:story_location.5:story_attachment_style.rich_media:view_time.1592032918:filter.h_nor:tds_flgs.3:actrs.747073765358904:page_insights.%7B%22747073765358904%22:%7B%22page_id%22:747073765358904,%22page_id_type%22:%22page%22,%22actor_id%22:747073765358904,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591819633,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3199785650087691%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:747073765358904,%22page_id%22:747073765358904,%22post_id%22:3199785650087691,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://www.facebook.com/lenovoUS/?_vref_=949090845539625&refid=7&_ft_=adid.23844858130500569:qid.6837673397930556303:mf_story_key.1815751753193849173:is_sponsored.1:ei.AI@AQLsdHfmdZJ3He8WlWdCCJtGjg6-prm0RZGHPOiJ6_l3VuR7mUzVt_mcbNkhkNeZzN83Ea3Bq5MrOBpn1MbojpXd:top_level_post_id.3199692993430290:content_owner_id_new.747073765358904:call_to_action_type.LEARN_MORE:page_id.747073765358904:src.22:photo_id.949090845539625:story_location.5:story_attachment_style.rich_media:view_time.1592019897:filter.h_nor:tds_flgs.3:actrs.747073765358904:page_insights.%7B%22747073765358904%22:%7B%22page_id%22:747073765358904,%22page_id_type%22:%22page%22,%22actor_id%22:747073765358904,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591816722,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3199692993430290%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:747073765358904,%22page_id%22:747073765358904,%22post_id%22:3199692993430290,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lenovo United States are successful.

Lenovo United States Creative Analysis: 

Lenovo United States placed a Video ad in 2020-06-17-2020-06-20, and got 167 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lenovo United States Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom,United States  Trinidad and Tobago,United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lenovo United States has the best conversion in United Kingdom,United States, and can advertise more in United Kingdom,United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lenovo United States Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-10-2020-06-17  2020-06-10-2020-06-12
During  4 days  8 days 3 days 
Like  167  6  1
Share  20  0  0
Comment  16  0  0

Advertising effectiveness is a direct manifestation of advertising. Lenovo United States ‘s Top 1 ad received 167 likes, 20 shares, 16 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lenovo United States, helping Lenovo United States to grasp the ad data more clearly.