Top Ads on Lenovo LATAM

Lenovo LATAM Background Introduction:

Hacemos la tecnología que potencia las mejores ideas del mundo. Unite a la comunidad de Lenovo en Facebook y contanos tu historia. Lenovo, For Those Who Do.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lenovo LATAM has been advertising and marketing on Facebook for many years. And Lenovo LATAM has placed 269 of ads on the Facebook platform in the last month. In the past few years,Lenovo LATAM has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lenovo LATAM on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lenovo LATAM. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lenovo LATAM.

BigSpy

1.Lenovo LATAM Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lenovo LATAM  Lenovo LATAM  Lenovo LATAM
Page Categories  Computer Company  Computer Company  Computer Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lenovo LATAM Marketing Objectives Analysis: 

Lenovo LATAM has been operating in Computer Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lenovo LATAM best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lenovo LATAM Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Lenovo LATAM  Timeline Photos Celebra ser un #GamerNivelPapá 
Ad Copy Text  Nunca sabés cuándo puede surgir una videollamada imprevista de trabajo. La #YOGA #530 te acompaña...  ¿Cuántas partidas ganaste esta semana? #Legion #Y740 con potentes procesadores Intel® Core™ i7 ...  Compra una Legion Y540 o una Ideapad L340 Gaming en nuestra tienda virtual o en cualquier retail y r...
Link Description  Nunca sabés cuándo puede surgir una videollamada imprevista de trabajo. La #YOGA #530 te acompaña en estos días de home office. #YoMeQuedoEnCasa con #Lenovo #SmarterTechnologyForAll  ¿Cuántas partidas ganaste esta semana? #Legion #Y740 con potentes procesadores Intel® Core™ i7 de hasta 9na generación: lista para rankear alto. #YoMeQuedoEnCasa con #Lenovo. . #SmarterTechnologyForAll . Conocé más en: https://lnv.gy/2y2xwka  Compra un equipo Lenovo LEGION Y540 (con Procesadores Intel® Core™ i7 o i5 de 9na Generación) o una Lenovo IDEAPAD L340 Gaming (con Procesadores Intel® Core™ i7 o i5 de 9na Generación).
Website Link  www.facebook.com  lnv.gy  www.lenovo.com
CTA      LEARN_MORE
Text Word Count 188  249  204
Like 284  10980  1277

Lenovo LATAM Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lenovo LATAM Top 1 ads got 284 likes. Lenovo LATAM uses a sentence with the finishing touch title: “Lenovo LATAM”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lenovo LATAM shared 188 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lenovo LATAM should continue to optimize the ad content.

3.Lenovo LATAM Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-26-2020-06-20  2020-05-15-2020-06-20  2020-06-11-2020-06-20
Landing Page Link  https://www.facebook.com/LenovoUY/photos/a.286928381414584/2920135688093827/?type=3  https://www.lenovo.com/ar/es/legion?cid=ar:social:3345503269:3345503264:FBPAGE:Lenovo+LATAM:Lenovo+Marketing&linkId=88706446   https://www.lenovo.com/pe/es/gamernivelpapa

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lenovo LATAM are successful.

Lenovo LATAM Creative Analysis: 

Lenovo LATAM placed a Image ad in 2020-05-26-2020-06-20, and got 284 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lenovo LATAM Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Uruguay  Argentina  Peru
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lenovo LATAM has the best conversion in Uruguay, and can advertise more in Uruguay in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lenovo LATAM Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-06-20  2020-05-15-2020-06-20  2020-06-11-2020-06-20
During  26 days  37 days 10 days 
Like  284  10980  1277
Share  10  150  98
Comment  15  263  497

Advertising effectiveness is a direct manifestation of advertising. Lenovo LATAM ‘s Top 1 ad received 284 likes, 10 shares, 15 comments in just 26 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lenovo LATAM, helping Lenovo LATAM to grasp the ad data more clearly.