Top Ads on Lendly

Lendly Background Introduction:

We give hardworking employees access to high-quality loans.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lendly has been advertising and marketing on Facebook for many years. And Lendly has placed 43 of ads on the Facebook platform in the last month. In the past few years,Lendly has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lendly on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lendly. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lendly.

BigSpy

1.Lendly Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lendly  Lendly  Lendly
Page Categories  Loan Service  Loan Service  Loan Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lendly Marketing Objectives Analysis: 

Lendly has been operating in Loan Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lendly best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lendly Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get Lendly.  Get $1,000 -- fast Quickly. Fairly. Lendly. 
Ad Copy Text  $1,000 loans for hardworking employees.  A Lendly loan helps people get cash fast... Get $1,000 in as fast as 24 hours.  24/7 application. ~24 hour funding. $1,000 loan.
Link Description  Loans offered by Capital Community Bank, Member FDIC. In Wis., loans offered by Direct Capital Partners, LLC.  Check your eligibility now.  Check your eligibility now.
Website Link  getlendly.com  getlendly.com  getlendly.com
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 39  78  48
Like 308  609  37

Lendly Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lendly Top 1 ads got 308 likes. Lendly uses a sentence with the finishing touch title: “Get Lendly.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lendly shared 39 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lendly should continue to optimize the ad content.

3.Lendly Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-10-2020-06-20  2020-06-01-2020-06-18  2020-06-11-2020-06-15
Landing Page Link  https://getlendly.com/?utm_campaign=Conversion_Prospecting_LAL&utm_medium=paid&utm_source=Facebook&utm_content=All_All_Consolidated_LAL_IMAGE  https://getlendly.com/?utm_campaign=Conversion_Prospecting_LAL&utm_medium=paid&utm_source=Facebook&utm_content=All_All_Consolidated_LAL   https://getlendly.com/?utm_campaign=Conversion_Prospecting_LAL&utm_medium=paid&utm_source=Facebook&utm_content=All_All_Consolidated_LAL

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lendly are successful.

Lendly Creative Analysis: 

Lendly placed a Image ad in 2020-06-10-2020-06-20, and got 308 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lendly Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lendly has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lendly Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-20  2020-06-01-2020-06-18  2020-06-11-2020-06-15
During  11 days  17 days 5 days 
Like  308  609  37
Share  23  126  8
Comment  20  102  5

Advertising effectiveness is a direct manifestation of advertising. Lendly ‘s Top 1 ad received 308 likes, 23 shares, 20 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lendly, helping Lendly to grasp the ad data more clearly.