Top Ads on LendingTree

LendingTree Background Introduction:

LendingTree allows consumers to shop and compare finance options from the largest network of lenders, banks & credit partners in the industry. (NMLS #1136)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LendingTree has been advertising and marketing on Facebook for many years. And LendingTree has placed 239 of ads on the Facebook platform in the last month. In the past few years,LendingTree has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LendingTree on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LendingTree. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LendingTree.

BigSpy

1.LendingTree Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LendingTree  LendingTree  LendingTree
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

LendingTree Marketing Objectives Analysis: 

LendingTree has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LendingTree best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LendingTree Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Complete Guide to Becoming Debt Free  Calculate Your Payment Calculate Your Payment 
Ad Copy Text  8 in 10 Americans carry some form of debt. This free complete guide to controlling debt is made for ...  Historic Refinance Rate Alert! As Low as 2.53% APR on 15 year Fixed  Historic Refinance Rate Alert! As Low as 2.53% APR on 15 year Fixed
Link Description  Get the complete guide to eliminating debt now and learn more than six proven techniques to eliminate debt faster. Includes interactive worksheets to help you understand your spending habits and credit score to best assess how any debt situation can be improved.  Act Soon Before Rates Rise!  Act Soon Before Rates Rise!
Website Link  www.facebook.com  7217.xg4ken.com  7217.xg4ken.com
CTA  DOWNLOAD  GET_QUOTE  GET_QUOTE
Text Word Count 121  67  67
Like 5771  282  57

LendingTree Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LendingTree Top 1 ads got 5771 likes. LendingTree uses a sentence with the finishing touch title: “The Complete Guide to Becoming Debt Free”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LendingTree shared 121 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LendingTree should continue to optimize the ad content.

3.LendingTree Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-09-20-2020-06-18  2020-06-11-2020-06-18  2020-06-11-2020-06-18
Landing Page Link  https://www.facebook.com/LendingTree/videos/2445913772349869/  https://www.lendingtree.com/forms/mortgage/dogwood/refi_nossn_log?icode=17140&rcode=10000&SpId=mortgage&mtaid=2603F&SplitterId=mortgage&loan-type=refinance&campaign_id=6079481061145&ad_group_id=6178068271945&ad_id=6178068270545&esourceid=6252966&cproduct=refi&cchannel=social&csource=facebook&ctype=dr&cname=REFI_LT_FB_Primary/Medium&Cgroup=PSP_BRD_BroadTargeting_5.14.20_Good/Exc&Ccreative=Facebook_Mobile_Feed&Ccontent=142115757:218104604:218093336&cterm=218093336&k_user_id=490cc3fd-cc2a-42f9-a917-c06a80784168&cmethod=kenshoo&sessionid=abaf0a0e-100f-4f0f-8c9c-867506ca097f&mta=1   https://www.lendingtree.com/forms/mortgage/dogwood/refi_nossn_log?icode=17140&rcode=10000&SpId=mortgage&mtaid=2603F&SplitterId=mortgage&loan-type=refinance&campaign_id=%7B%7Bcampaign.id%7D%7D&ad_group_id=%7B%7Badset.id%7D%7D&ad_id=%7B%7Bad.id%7D%7D&esourceid=6252966&cproduct=refi&cchannel=social&csource=facebook&ctype=dr&cname=REFI_LT_FB_Primary/Medium&Cgroup=PSP_BRD_BroadTargeting_5.14.20_Good/Exc&Ccreative=%7B%7Bplacement%7D%7D&Ccontent=142115757:218104604:218094882&cterm=218094882&k_user_id=0afbaac6-0a4a-46ec-a174-2008a1139268&cmethod=kenshoo&sessionid=47455bb8-93e4-4686-90fc-721dd8eee011&mta=1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LendingTree are successful.

LendingTree Creative Analysis: 

LendingTree placed a Video ad in 2019-09-20-2020-06-18, and got 5771 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LendingTree Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States,Philippines  Egypt
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LendingTree has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LendingTree Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-09-20-2020-06-18  2020-06-11-2020-06-18  2020-06-11-2020-06-18
During  273 days  8 days 8 days 
Like  5771  282  57
Share  4076  74  5
Comment  132  14  2

Advertising effectiveness is a direct manifestation of advertising. LendingTree ‘s Top 1 ad received 5771 likes, 4076 shares, 132 comments in just 273 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LendingTree, helping LendingTree to grasp the ad data more clearly.