Top Ads on Lendermarket

Lendermarket Background Introduction:

Lendermarket is a lending marketplace for investors to invest in Buyback Guaranteed consumer loans issued in Europe.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lendermarket has been advertising and marketing on Facebook for many years. And Lendermarket has placed 25 of ads on the Facebook platform in the last month. In the past few years,Lendermarket has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lendermarket on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lendermarket. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lendermarket.

BigSpy

1.Lendermarket Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lendermarket  Lendermarket  Lendermarket
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lendermarket Marketing Objectives Analysis: 

Lendermarket has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lendermarket best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lendermarket Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sign up  N/A Sign up 
Ad Copy Text  Invest in Lendermarket, a P2P crowdfunding marketplace  Peer-to-peer investment. 14% interest & cashback bonus  Invest in Lendermarket, a P2P crowdfunding marketplace
Link Description  Lendermarket is a P2P crowdfunding marketplace for investors to invest in Buyback Guaranteed consumer loans issued in Europe.  N/A  Lendermarket is a P2P crowdfunding marketplace for investors to invest in Buyback Guaranteed consumer loans issued in Europe.
Website Link  www.lendermarket.com  www.lendermarket.com  www.lendermarket.com
CTA  SIGN_UP  LEARN_MORE  SIGN_UP
Text Word Count 54  54  54
Like 20  121  62

Lendermarket Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lendermarket Top 1 ads got 20 likes. Lendermarket uses a sentence with the finishing touch title: “Sign up”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lendermarket shared 54 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lendermarket should continue to optimize the ad content.

3.Lendermarket Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-20-2020-05-24  2020-03-19-2020-05-24  2020-05-18-2020-05-24
Landing Page Link  https://www.lendermarket.com/account/signup  https://www.lendermarket.com/   https://www.lendermarket.com/account/signup

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lendermarket are successful.

Lendermarket Creative Analysis: 

Lendermarket placed a Image ad in 2020-05-20-2020-05-24, and got 20 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lendermarket Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Turkey  Romania  Turkey
Language  English  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lendermarket has the best conversion in Turkey, and can advertise more in Turkey in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lendermarket Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-05-24  2020-03-19-2020-05-24  2020-05-18-2020-05-24
During  5 days  67 days 7 days 
Like  20  121  62
Share  1  21  4
Comment  0  5  11

Advertising effectiveness is a direct manifestation of advertising. Lendermarket ‘s Top 1 ad received 20 likes, 1 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lendermarket, helping Lendermarket to grasp the ad data more clearly.