Top Ads on Leesa
Leesa Background Introduction:
We’re Leesa. We’re relentlessly focused on quality. We use only the highest quality, American-made materials and obsess over every detail. The result? Deeper rest for you, and the best mattress money can buy. We’re a socially responsible company and
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Leesa has been advertising and marketing on Facebook for many years. And Leesa has placed 109 of ads on the Facebook platform in the last month. In the past few years,Leesa has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Leesa on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Leesa. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Leesa.
1.Leesa Top 3 Ads Basic Understanding
|Page Categories||Mattress Store||Mattress Store||Mattress Store|
Leesa Marketing Objectives Analysis:
Leesa has been operating in Mattress Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Leesa best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Leesa Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Good products, good purpose||Good products, good purpose||Shop now for 15% off mattresses|
|Ad Copy Text||Your Leesa mattress purchase does twice the good: you get better sleep & it helps us donate a mattre...||Your Leesa mattress purchase does twice the good: you get better sleep & it helps us donate a mattre...||At Leesa, we make good products with good purpose. Every mattress purchased helps us donate a bed to...|
|Text Word Count||171||173||135|
Leesa Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Leesa Top 1 ads got 2 likes. Leesa uses a sentence with the finishing touch title: “Good products, good purpose”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Leesa shared 171 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Leesa should continue to optimize the ad content.
3.Leesa Top 3 Ads Creative Selection
|Landing Page Link||https://www.leesa.com/products/leesa-hybrid-mattress?utm_source=facebook&utm_medium=cpc&utm_campaign=DW:+Purchase+Optimizations&utm_term=AS019+%7C+COLD+%7C+Pixel+%7C+Broad+%7C+25%2B&utm_content=CR072+%7C+IMG+%7C+TH:+LIFESTYLE+%7C+Hybrid+%7C+PR:+15%25+%7C+LP:+https://www.leesa.com/products/leesa-hybrid-mattress+%7C+TT:+NP+%7C+ACCEPTED+%7C+06-06-2020||https://www.leesa.com/products/leesa-mattress?utm_source=facebook&utm_medium=cpc&utm_campaign=DW:+Cart+Abandoners&utm_term=AS010+%7C+HOT+%7C+Pixel+%7C+Original+Add+to+Cart+30D&utm_content=CR080+%7C+IMG+%7C+TH:+LIFESTYLE+%7C+Original+%7C+PR:+15%25+%7C+LP:+https://www.leesa.com/products/leesa-mattress+%7C+TT:+NP+%7C+ACCEPTED+%7C+06-06-2020&fbclid=IwAR3kg7Bmgu69Um8POMsGxCyKfgkHlWXOJ4dTHlK0J2aNfQW66H4tCY1g5Wo||https://www.leesa.com/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Leesa are successful.
Leesa Creative Analysis:
Leesa placed a Image ad in 2020-06-06-2020-06-18, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Leesa Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Leesa has the best conversion in Argentina, and can advertise more in Argentina in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Leesa Top 3 Ads Performance Display
|During||13 days||13 days||11 days|
Advertising effectiveness is a direct manifestation of advertising. Leesa ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 13 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Leesa, helping Leesa to grasp the ad data more clearly.