Top Ads on Leatherback Gear

Leatherback Gear Background Introduction:

Introducing The World’s Safest Backpack Leatherback Gear is the world’s ONLY bulletproof backpack that converts into a protective vest in less than 5 seconds, offering immediate and complete protection in any situation.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Leatherback Gear has been advertising and marketing on Facebook for many years. And Leatherback Gear has placed 24 of ads on the Facebook platform in the last month. In the past few years,Leatherback Gear has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Leatherback Gear on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Leatherback Gear. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Leatherback Gear.

BigSpy

1.Leatherback Gear Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Leatherback Gear  Leatherback Gear  Leatherback Gear
Page Categories  Bags/Luggage  Bags/Luggage  Bags/Luggage
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Leatherback Gear Marketing Objectives Analysis: 

Leatherback Gear has been operating in Bags/Luggage for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Leatherback Gear best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Leatherback Gear Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Backpack to Diaper Bag to Bullet Proof Vest in Seconds  Backpack to Bulletproof Vest In Seconds N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  Leatherback Gear makes premium bulletproof bags that easily convert into a bulletproof vest within seconds. Stay protected, stay safe. Browse all four styles below: Tactical One, Civilian One and two all new styles the Sport One and Sport One Jr.  N/A
Website Link  www.leatherbackgear.com  www.leatherbackgear.com  www.leatherbackgear.com
CTA  SHOP_NOW  LEARN_MORE  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Leatherback Gear Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Leatherback Gear Top 1 ads got 0 likes. Leatherback Gear uses a sentence with the finishing touch title: “Backpack to Diaper Bag to Bullet Proof Vest in Seconds”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Leatherback Gear shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Leatherback Gear should continue to optimize the ad content.

3.Leatherback Gear Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2020-06-03-2020-06-18  2020-03-04-2020-06-18  2020-06-03-2020-06-18
Landing Page Link  https://www.leatherbackgear.com/collections/bulletproof-backpacks  https://www.leatherbackgear.com/collections/bulletproof-backpacks   https://www.leatherbackgear.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Leatherback Gear are successful.

Leatherback Gear Creative Analysis: 

Leatherback Gear placed a Video ad in 2020-06-03-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Leatherback Gear Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Leatherback Gear has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Leatherback Gear Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-18  2020-03-04-2020-06-18  2020-06-03-2020-06-18
During  16 days  107 days 16 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Leatherback Gear ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Leatherback Gear, helping Leatherback Gear to grasp the ad data more clearly.