Top Ads on Le360 Sport

Le360 Sport Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Le360 Sport has been advertising and marketing on Facebook for many years. And Le360 Sport has placed 95 of ads on the Facebook platform in the last month. In the past few years,Le360 Sport has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Le360 Sport on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Le360 Sport. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Le360 Sport.

BigSpy

1.Le360 Sport Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Le360 Sport  Le360 Sport  Le360 Sport
Page Categories  Sports  Sports  Sports
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Le360 Sport Marketing Objectives Analysis: 

Le360 Sport has been operating in Sports for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Le360 Sport best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Le360 Sport Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  عرض هولندي للاعب رجاوي بارز  بالعربية Le360 Sport بالعربية Le360 Sport 
Ad Copy Text  تلقى لاعب فريق #الرجاء_الرياضي لكرة القدم عرضا رسميا من...  Votre média sportif de référence au Maroc et à l'international !  Votre média sportif de référence au Maroc et à l'international !
Link Description  N/A  N/A  N/A
Website Link  ar.sport.le360.ma  www.facebook.com  www.facebook.com
CTA  LEARN_MORE    
Text Word Count 122  68  68
Like 266  820  501

Le360 Sport Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Le360 Sport Top 1 ads got 266 likes. Le360 Sport uses a sentence with the finishing touch title: “عرض هولندي للاعب رجاوي بارز”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Le360 Sport shared 122 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Le360 Sport should continue to optimize the ad content.

3.Le360 Sport Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-12-2020-06-15  2020-06-04-2020-06-13  2020-05-30-2020-06-05
Landing Page Link  http://ar.sport.le360.ma/botola-pro-1/95432  https://www.facebook.com/Le360SportAr/videos/2552855778297751/   https://www.facebook.com/875309585851239/posts/2864903440225167/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Le360 Sport are successful.

Le360 Sport Creative Analysis: 

Le360 Sport placed a Image ad in 2020-06-12-2020-06-15, and got 266 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Le360 Sport Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco  Morocco  N/A
Language  Arabic  Arabic  Arabic

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Le360 Sport has the best conversion in Morocco, and can advertise more in Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Le360 Sport Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-15  2020-06-04-2020-06-13  2020-05-30-2020-06-05
During  4 days  10 days 7 days 
Like  266  820  501
Share  3  45  288
Comment  10  10  161

Advertising effectiveness is a direct manifestation of advertising. Le360 Sport ‘s Top 1 ad received 266 likes, 3 shares, 10 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Le360 Sport, helping Le360 Sport to grasp the ad data more clearly.