Top Ads on Le360 Football

Le360 Football Background Introduction:

هدفنا منح المتابعين كل الاخبار اليومية عن جميع الاندية العالمية والعربية.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Le360 Football has been advertising and marketing on Facebook for many years. And Le360 Football has placed 67 of ads on the Facebook platform in the last month. In the past few years,Le360 Football has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Le360 Football on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Le360 Football. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Le360 Football.

BigSpy

1.Le360 Football Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Le360 Football  Le360 Football  Le360 Football
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Le360 Football Marketing Objectives Analysis: 

Le360 Football has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Le360 Football best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Le360 Football Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Dites oui, dites non, mais dites quelque chose!  La star de l’OCS cible prioritaire du Raja de Casablanca? Officiel. Cristiano Ronaldo devient le premier footballeur milliardaire 
Ad Copy Text  Si le gouvernement continue de se cacher, la fédération doit assumer ses responsabilités et nous ...  La direction des Verts pense déjà au prochain mercato  Le 4e sportif de l'histoire
Link Description  Si le gouvernement continue de se cacher, la fédération doit assumer ses responsabilités et nous dire si la Botola reprendra. Ou pas. Mais tout de suite, parce qu’il y a le feu!  N/A  C'est officiel. La star portugaise de la Juventus de Turin, Cristiano Ronaldo, devient le premier footballeur à accumuler plus d’1 milliard de dollars.
Website Link  sport.le360.ma  sport.le360.ma  sport.le360.ma
CTA      
Text Word Count 182  55  27
Like 8  25  66

Le360 Football Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Le360 Football Top 1 ads got 8 likes. Le360 Football uses a sentence with the finishing touch title: “Dites oui, dites non, mais dites quelque chose!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Le360 Football shared 182 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Le360 Football should continue to optimize the ad content.

3.Le360 Football Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-14-2020-06-16  2020-06-12-2020-06-14  2020-06-05-2020-06-07
Landing Page Link  https://sport.le360.ma/botola-pro-1/dites-oui-dites-non-mais-dites-quelque-chose-77262  https://sport.le360.ma/botola-pro-1/la-star-de-locs-cible-prioritaire-du-raja-de-casablanca-77218   https://sport.le360.ma/autres/officiel-cristiano-ronaldo-devient-le-premier-footballeur-milliardaire-76982

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Le360 Football are successful.

Le360 Football Creative Analysis: 

Le360 Football placed a Image ad in 2020-06-14-2020-06-16, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Le360 Football Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco  N/A  Morocco
Language  French  Spanish  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Le360 Football has the best conversion in Morocco, and can advertise more in Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Le360 Football Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-16  2020-06-12-2020-06-14  2020-06-05-2020-06-07
During  3 days  3 days 3 days 
Like  8  25  66
Share  1  1  11
Comment  10  9  3

Advertising effectiveness is a direct manifestation of advertising. Le360 Football ‘s Top 1 ad received 8 likes, 1 shares, 10 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Le360 Football, helping Le360 Football to grasp the ad data more clearly.