Top Ads on Le Monde Afrique

Le Monde Afrique Background Introduction:

Une sélection quotidienne d'articles publiés sur Le Monde Afrique : http://bit.ly/1BEDiRd Lire notre charte de modération >> http://lemde.fr/CHARTE-FB

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Le Monde Afrique has been advertising and marketing on Facebook for many years. And Le Monde Afrique has placed 45 of ads on the Facebook platform in the last month. In the past few years,Le Monde Afrique has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Le Monde Afrique on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Le Monde Afrique. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Le Monde Afrique.

BigSpy

1.Le Monde Afrique Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Le Monde Afrique  Le Monde Afrique  Le Monde Afrique
Page Categories  Public Figure  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

Le Monde Afrique Marketing Objectives Analysis: 

Le Monde Afrique has been operating in Public Figure for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Le Monde Afrique best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Le Monde Afrique Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Brèves malionline 17 juin 2020  En Algérie, la fermeture des frontières empêche la revente des produits de marques ramenés de Paris ou Dubaï A Marseille, la fermeture des frontières avec le Maghreb impacte transitaires et acteurs du tourisme 
Ad Copy Text  Brèves du jour mercredi 17 juin 2020  Cosmétiques, médicaments, vêtements… Alors que de nombreux produits sont importés via les baga...  A quelques encablures du Vieux-Port, plusieurs agences de voyages ont baissé leur rideau et les vé...
Link Description  N/A  N/A  N/A
Website Link  www.mali-online.net  www.lemonde.fr  www.lemonde.fr
CTA  LEARN_MORE    
Text Word Count 37  185  157
Like 45  106  119

Le Monde Afrique Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Le Monde Afrique Top 1 ads got 45 likes. Le Monde Afrique uses a sentence with the finishing touch title: “Brèves malionline 17 juin 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Le Monde Afrique shared 37 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Le Monde Afrique should continue to optimize the ad content.

3.Le Monde Afrique Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-17-2020-06-18  2020-06-08-2020-06-18  2020-06-08-2020-06-17
Landing Page Link  https://mali-online.net/  https://www.lemonde.fr/afrique/article/2020/06/04/coronavirus-en-algerie-le-commerce-du-cabas-mis-a-mal-par-la-fermeture-des-frontieres_6041781_3212.html   https://www.lemonde.fr/afrique/article/2020/06/05/a-marseille-la-fermeture-des-frontieres-avec-le-maghreb-impacte-transitaires-et-acteurs-du-tourisme_6041942_3212.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Le Monde Afrique are successful.

Le Monde Afrique Creative Analysis: 

Le Monde Afrique placed a Video ad in 2020-06-17-2020-06-18, and got 45 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Le Monde Afrique Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Tunisia  Morocco,Algeria  Algeria
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Le Monde Afrique has the best conversion in Tunisia, and can advertise more in Tunisia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Le Monde Afrique Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-08-2020-06-18  2020-06-08-2020-06-17
During  2 days  11 days 10 days 
Like  45  106  119
Share  6  82  90
Comment  2  125  21

Advertising effectiveness is a direct manifestation of advertising. Le Monde Afrique ‘s Top 1 ad received 45 likes, 6 shares, 2 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Le Monde Afrique, helping Le Monde Afrique to grasp the ad data more clearly.