Top Ads on Le Fournil

Le Fournil Background Introduction:

Herencia de recetas francesas y mediterráneas donde cada detalle significa una experiencia gastronómica única.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Le Fournil has been advertising and marketing on Facebook for many years. And Le Fournil has placed 12 of ads on the Facebook platform in the last month. In the past few years,Le Fournil has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Le Fournil on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Le Fournil. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Le Fournil.

BigSpy

1.Le Fournil Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Le Fournil  Le Fournil  Le Fournil
Page Categories  Other  French Restaurant  French Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Le Fournil Marketing Objectives Analysis: 

Le Fournil has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Le Fournil best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Le Fournil Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos de la publication de Le Fournil de la Tour Calais  Le Fournil Le Fournil 
Ad Copy Text   Ouvert le 1er mai A l'occasion de la Fête du Travail, le Fournil de la Tour s'est associé au tr...  ¡DALE "ME GUSTA" y participa por deliciosos premios!  ¡DALE "ME GUSTA" y participa por deliciosos premios!
Link Description  N/A  Herencia de recetas francesas y mediterráneas donde cada detalle significa una experiencia gastronómica única.  Herencia de recetas francesas y mediterráneas donde cada detalle significa una experiencia gastronómica única.
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA    LIKE_PAGE  LIKE_PAGE
Text Word Count 719  53  53
Like 131  1  4

Le Fournil Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Le Fournil Top 1 ads got 131 likes. Le Fournil uses a sentence with the finishing touch title: “Photos de la publication de Le Fournil de la Tour Calais”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Le Fournil shared 719 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Le Fournil should continue to optimize the ad content.

3.Le Fournil Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-29-2020-04-30  2019-04-01-2019-04-25  2019-04-01-2019-04-25
Landing Page Link  https://www.facebook.com/Le-Fournil-de-la-Tour-Calais-1630036090613915/?refid=28&_ft_=adid.6172742314236:qid.6821685154914337650:mf_story_key.-7073166539482620092:is_sponsored.1:ei.AI@AQLuQRZV9IR0K8APEcJO7iGVAxfzl1rvODTQ9c2PTEFARmfjel3d-Yl7YNfzQkGxbzUIKXVDvrLmtP2uX5BJ0b_p:top_level_post_id.2609698282647686:content_owner_id_new.1630036090613915:page_id.1630036090613915:src.22:photo_attachments_list.%5B2609698105981037,2609698162647698,2609698192647695,2609698249314356%5D:story_location.5:story_attachment_style.album:view_time.1588297024:filter.h_nor:tds_flgs.3:actrs.1630036090613915:page_insights.%7B%221630036090613915%22:%7B%22page_id%22:1630036090613915,%22page_id_type%22:%22page%22,%22actor_id%22:1630036090613915,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1588219272,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2609698282647686%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1630036090613915,%22page_id%22:1630036090613915,%22post_id%22:2609698282647686,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.facebook.com/lefournil/   https://www.facebook.com/lefournil/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Le Fournil are successful.

Le Fournil Creative Analysis: 

Le Fournil placed a Image ad in 2020-04-29-2020-04-30, and got 131 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Le Fournil Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Chile  Chile
Language  French  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Le Fournil has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Le Fournil Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-29-2020-04-30  2019-04-01-2019-04-25  2019-04-01-2019-04-25
During  2 days  25 days 25 days 
Like  131  1  4
Share  74  0  0
Comment  11  0  0

Advertising effectiveness is a direct manifestation of advertising. Le Fournil ‘s Top 1 ad received 131 likes, 74 shares, 11 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Le Fournil, helping Le Fournil to grasp the ad data more clearly.