Top Ads on Lazada Smart Life

Lazada Smart Life Background Introduction:

Official Page - Lazada Smart Life เพจคุณภาพ สำหรับคนรักเทคโนโลยี

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lazada Smart Life has been advertising and marketing on Facebook for many years. And Lazada Smart Life has placed 124 of ads on the Facebook platform in the last month. In the past few years,Lazada Smart Life has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lazada Smart Life on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lazada Smart Life. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lazada Smart Life.

BigSpy

1.Lazada Smart Life Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lazada Smart Life  Lazada Smart Life  Lazada Smart Life
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lazada Smart Life Marketing Objectives Analysis: 

Lazada Smart Life has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lazada Smart Life best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lazada Smart Life Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  2 วันเท่านั้น  Ưu Đãi Hè Tưng Bừng Ưu Đãi Hè Tưng Bừng 
Ad Copy Text  -   SAMSUNG ƯU ĐÃI NỬA GIÁ, HÈ GẤP ĐÔI TƯNG BỪNG <3 Tặng đến 49% giá trị sản ph...   SAMSUNG ƯU ĐÃI NỬA GIÁ, HÈ GẤP ĐÔI TƯNG BỪNG <3 Tặng đến 49% giá trị sản ph...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 317  426  426
Like 2677  26  8

Lazada Smart Life Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lazada Smart Life Top 1 ads got 2677 likes. Lazada Smart Life uses a sentence with the finishing touch title: “2 วันเท่านั้น”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lazada Smart Life shared 317 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lazada Smart Life should continue to optimize the ad content.

3.Lazada Smart Life Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-19  2020-06-14-2020-06-18  2020-06-14-2020-06-18
Landing Page Link  https://www.facebook.com/LazadaSmartLifeTH/?_sref_=834264943766890&refid=28&_ft_=adid.23845133815610400:qid.6839960116068137125:mf_story_key.-4388396709453181081:is_sponsored.1:ei.AI@AQKbFQIH-8fk9Uv9JtCOVF5vmEk9esfD4WZfLqm8FXN08_xlPGJn0s7hZtuhga-Uk3jCz2khrmglDwJfFgl6Iz8P:top_level_post_id.834264950433556:content_owner_id_new.310386036154786:call_to_action_type.LEARN_MORE:page_id.310386036154786:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592552316:filter.h_nor:tds_flgs.3:actrs.310386036154786:page_insights.%7B%22310386036154786%22:%7B%22page_id%22:310386036154786,%22page_id_type%22:%22page%22,%22actor_id%22:310386036154786,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591778542,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B834264950433556%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:310386036154786,%22page_id%22:310386036154786,%22post_id%22:834264950433556,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.facebook.com/LazadaSmartLifeVN/?_sref_=594627567834844&refid=28&_ft_=adid.23845315997510252:qid.6839751032860320201:mf_story_key.-4234544055452338044:is_sponsored.1:ei.AI@AQKYPHlgZwsAs4Q-Iqy_1MXWkf2bwQZ8LEWLSzZghoIi1DL6beL90_kqf6aQIknHw9Y2ZsOkloZj6AJNdt0aq6Pt:top_level_post_id.594627571168177:content_owner_id_new.179439609353644:call_to_action_type.LEARN_MORE:page_id.179439609353644:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592503503:filter.h_nor:tds_flgs.3:actrs.179439609353644:page_insights.%7B%22179439609353644%22:%7B%22page_id%22:179439609353644,%22page_id_type%22:%22page%22,%22actor_id%22:179439609353644,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592213958,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B594627571168177%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:179439609353644,%22page_id%22:179439609353644,%22post_id%22:594627571168177,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/179439609353644/posts/594627867834814/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lazada Smart Life are successful.

Lazada Smart Life Creative Analysis: 

Lazada Smart Life placed a Image ad in 2020-06-09-2020-06-19, and got 2677 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lazada Smart Life Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  N/A  N/A
Language  Thai  Vietnamese  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lazada Smart Life has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lazada Smart Life Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-19  2020-06-14-2020-06-18  2020-06-14-2020-06-18
During  11 days  5 days 5 days 
Like  2677  26  8
Share  143  0  2
Comment  53  1  0

Advertising effectiveness is a direct manifestation of advertising. Lazada Smart Life ‘s Top 1 ad received 2677 likes, 143 shares, 53 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lazada Smart Life, helping Lazada Smart Life to grasp the ad data more clearly.