Top Ads on Lay's Greece

Lay's Greece Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lay's Greece has been advertising and marketing on Facebook for many years. And Lay's Greece has placed 49 of ads on the Facebook platform in the last month. In the past few years,Lay's Greece has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lay's Greece on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lay's Greece. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lay's Greece.

BigSpy

1.Lay's Greece Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lay's Greece  Lay's Greece  Lay's Greece
Page Categories  Food & Beverage Company  Food & Beverage Company  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lay's Greece Marketing Objectives Analysis: 

Lay's Greece has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lay's Greece best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lay's Greece Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Lay's Greece  Lay's Greece Lay's Greece 
Ad Copy Text  Τα καλύτερα Lay’s Ρίγανη που έγιναν ποτέ, ήρθαν και το γι...  Διάλεξε την αγαπημένη σου γεύση Lay’s, πάτα το play και ζήσ...  Απόλαυσε τις σειρές παρέα με Lay’s!
Link Description  Τα καλύτερα Lay’s Ρίγανη που έγιναν ποτέ, ήρθαν και το γιορτάζουν με τον καλύτερο Διαγωνισμό που έγινε ποτέ! Πες μας σε comment τους 2 πρωταγωνιστές της ταινίας ️ «A star is Born» και μπορεί να είσαι 1 από τους 200 τυχερούς νικητές που, μαζί με 2 κολλητούς, θα την παρακολουθήσεις την Κυριακή 28/06, στο πρώτο Drive In Cinema, στον Λυκαβηττό ️!  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 579  131  61
Like 358  48  756

Lay's Greece Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lay's Greece Top 1 ads got 358 likes. Lay's Greece uses a sentence with the finishing touch title: “Lay's Greece”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lay's Greece shared 579 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lay's Greece should continue to optimize the ad content.

3.Lay's Greece Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-18-2020-06-20  2020-04-27-2020-04-29  2020-04-06-2020-04-26
Landing Page Link  https://www.facebook.com/236908373063484/posts/3111477672273192/  https://www.facebook.com/236908373063484/posts/2980414728712821/   https://www.facebook.com/236908373063484/posts/2924919324262362/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lay's Greece are successful.

Lay's Greece Creative Analysis: 

Lay's Greece placed a Image ad in 2020-06-18-2020-06-20, and got 358 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lay's Greece Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Greece
Language  Greek  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lay's Greece has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lay's Greece Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-04-27-2020-04-29  2020-04-06-2020-04-26
During  3 days  3 days 21 days 
Like  358  48  756
Share  28  0  15
Comment  274  0  15

Advertising effectiveness is a direct manifestation of advertising. Lay's Greece ‘s Top 1 ad received 358 likes, 28 shares, 274 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lay's Greece, helping Lay's Greece to grasp the ad data more clearly.