Top Ads on Layla Sleep

Layla Sleep Background Introduction:

The Mattress and sleep products designed with your day in mind. Because, when you sleep better, you are better. #laylaletsme

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Layla Sleep has been advertising and marketing on Facebook for many years. And Layla Sleep has placed 72 of ads on the Facebook platform in the last month. In the past few years,Layla Sleep has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Layla Sleep on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Layla Sleep. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Layla Sleep.

BigSpy

1.Layla Sleep Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Layla Sleep  Layla Sleep  Layla Sleep
Page Categories  Mattress Store  Mattress Store  Mattress Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

Layla Sleep Marketing Objectives Analysis: 

Layla Sleep has been operating in Mattress Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Layla Sleep best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Layla Sleep Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  This is not your grandma’s mattress.  Up to $200 Off Mattresses & 2 FREE Memory Foam Pillows N/A 
Ad Copy Text  Looking for a hybrid mattress? The Layla® Hybrid Mattress is unlike any mattress you’ve expe...  ️ FATHER'S DAY SALE ️ Two different firmness levels on either side of the mattress ✌️ Beaut...  no setting
Link Description  N/A  Let dad know how much you care, give the gift of comfort.  N/A
Website Link  laylasleep.com  laylasleep.com  laylasleep.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 115  265  0
Like 7  21  0

Layla Sleep Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Layla Sleep Top 1 ads got 7 likes. Layla Sleep uses a sentence with the finishing touch title: “This is not your grandma’s mattress.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Layla Sleep shared 115 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Layla Sleep should continue to optimize the ad content.

3.Layla Sleep Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-04-06-2020-06-18  2020-06-04-2020-06-15  2020-06-05-2020-06-12
Landing Page Link  https://laylasleep.com/product/layla-hybrid-mattress/?utm_source=facebook&utm_medium=cpc&utm_campaign=VM+%7C+Mid+%7C+Conversions+%7C+Interests,+Behaviors,+Look+Alikes+%7C+Spanish&utm_term=I%26B+%7C+Mattress+%7C+A25-44+%7C+US+%7C+Spanish&utm_content=Video+%7C+Ad+%7C+DR+%7C+Hybrid+%7C+Looking+for+Hybrid+%7C+Shop+Now+%7C+Spanish&fbclid=IwAR0NySMTDkBukzpucQDvbYUaiOSjyYOszW3O0hy8W1IzTWqV3S87_NEOx-c  https://laylasleep.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=VM+%7C+Mid+%7C+Conversions+%7C+Interests,+Behaviors,+Look+Alikes&utm_term=I%26B+%7C+Moving/Relocating+%7C+A22-55+%7C+US&utm_content=Image+%7C+Father's+Day+Sale+%7C+2020+%7C+Up+to+$200+Off+%7C+V2+%7C+GIF+%7C+Blue&fbclid=IwAR34QLYuZPRCx_QL_qdHShAO0JX8BoXUEao97gKFKAq7_ZWSqkGpwlgQajw   https://laylasleep.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Layla Sleep are successful.

Layla Sleep Creative Analysis: 

Layla Sleep placed a Video ad in 2020-04-06-2020-06-18, and got 7 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Layla Sleep Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria  N/A  United States
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Layla Sleep has the best conversion in Algeria, and can advertise more in Algeria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Layla Sleep Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-06-2020-06-18  2020-06-04-2020-06-15  2020-06-05-2020-06-12
During  74 days  12 days 8 days 
Like  7  21  0
Share  1  2  0
Comment  3  1  0

Advertising effectiveness is a direct manifestation of advertising. Layla Sleep ‘s Top 1 ad received 7 likes, 1 shares, 3 comments in just 74 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Layla Sleep, helping Layla Sleep to grasp the ad data more clearly.