Top Ads on Layaway Depot NZ

Layaway Depot NZ Background Introduction:

Layaway Depot operates across New Zealand. Layaway Depot Ltd was formed in 2011 because Layaway saw that there was a better way to provide household goods

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Layaway Depot NZ has been advertising and marketing on Facebook for many years. And Layaway Depot NZ has placed 88 of ads on the Facebook platform in the last month. In the past few years,Layaway Depot NZ has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Layaway Depot NZ on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Layaway Depot NZ. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Layaway Depot NZ.

BigSpy

1.Layaway Depot NZ Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Layaway Depot NZ  Layaway Depot NZ  Layaway Depot NZ
Page Categories  Electronics  Electronics  Electronics
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  N/A  shopify

Layaway Depot NZ Marketing Objectives Analysis: 

Layaway Depot NZ has been operating in Electronics for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Layaway Depot NZ best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Layaway Depot NZ Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Order this HOT iPhone deal TODAY!  Layaway Depot NZ Order Online Today  
Ad Copy Text  RED HOT DEAL! Get the iPhone X (refurb), Apple Watch & Ministry Speaker on LOW weekly payments! Don'...  Layaway has SWEET deals on LOW WEEKLY PAYMENTS!* Including a variety of iPhone & speaker combos you ...  no setting
Link Description  No interest fees and low weekly payments!  N/A  No interest fees low weekly payments!
Website Link  layawaydepot.co.nz  www.facebook.com  layawaydepot.co.nz
CTA  SHOP_NOW    SHOP_NOW
Text Word Count 270  265  0
Like 11  261  0

Layaway Depot NZ Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Layaway Depot NZ Top 1 ads got 11 likes. Layaway Depot NZ uses a sentence with the finishing touch title: “Order this HOT iPhone deal TODAY! ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Layaway Depot NZ shared 270 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Layaway Depot NZ should continue to optimize the ad content.

3.Layaway Depot NZ Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-19-2020-06-19  2020-06-18-2020-06-19  2020-03-18-2020-06-15
Landing Page Link  https://layawaydepot.co.nz/collections/phones?utm_source=facebook&utm_medium=cpc&utm_campaign=Prospecting+%7C+6-7%25+LAL+Pixel+%2B+7%25+CRM+%2B+7%25+Page+view&utm_content=Social+Engagers+30days+%E2%80%93+Copy&utm_term=iphone+X+apple+watch,+MI+-+15/06/2020+-+Copy&fbclid=IwAR1xJlDWrY7L6u5jAs5TTTMLmx40CQV_LsR1BQLgv3xIj3AxceziCYY_hZg  https://www.facebook.com/LayawaydepotNewZealand/?_sref_=113250536953241&refid=28&_ft_=adid.23845610262880035:qid.6839962821945004914:mf_story_key.6633664948137329310:is_sponsored.1:ei.AI@AQLzk_86r-W_g455fKpEn3K0UHoXts-xRh4RXgyRZF2jFj2DTbNBO4bjNZzCg8jUpbNJGUPBJrmkSVdm2HSmdCFl:top_level_post_id.113250543619907:content_owner_id_new.109558277322467:page_id.109558277322467:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592552945:filter.h_nor:tds_flgs.3:actrs.109558277322467:page_insights.%7B%22109558277322467%22:%7B%22page_id%22:109558277322467,%22page_id_type%22:%22page%22,%22actor_id%22:109558277322467,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1583814677,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B113250543619907%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:109558277322467,%22page_id%22:109558277322467,%22post_id%22:113250543619907,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://layawaydepot.co.nz/collections/phones

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Layaway Depot NZ are successful.

Layaway Depot NZ Creative Analysis: 

Layaway Depot NZ placed a Image ad in 2020-06-19-2020-06-19, and got 11 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Layaway Depot NZ Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  New Zealand  New Zealand  New Zealand
Language  English  Filipino  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Layaway Depot NZ has the best conversion in New Zealand, and can advertise more in New Zealand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Layaway Depot NZ Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-19-2020-06-19  2020-06-18-2020-06-19  2020-03-18-2020-06-15
During  1 days  2 days 90 days 
Like  11  261  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Layaway Depot NZ ‘s Top 1 ad received 11 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Layaway Depot NZ, helping Layaway Depot NZ to grasp the ad data more clearly.