Top Ads on Launch Housing

Launch Housing Background Introduction:

Drawing on the shared legacy of Hanover and HomeGround, Launch Housing's mission is to end homelessness.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Launch Housing has been advertising and marketing on Facebook for many years. And Launch Housing has placed 11 of ads on the Facebook platform in the last month. In the past few years,Launch Housing has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Launch Housing on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Launch Housing. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Launch Housing.

BigSpy

1.Launch Housing Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Launch Housing  Launch Housing  Launch Housing
Page Categories  Housing Assistance Service  Housing Assistance Service  Housing Assistance Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Launch Housing Marketing Objectives Analysis: 

Launch Housing has been operating in Housing Assistance Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Launch Housing best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Launch Housing Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sign the petition to support people without housing now  No one should face winter on the streets Please…don’t look away 
Ad Copy Text  no setting  no setting  How can you self-isolate when you’re homeless? The coronavirus shutdown has hit Melbourne’s home...
Link Description  The virus has shown us our own health is intimately connected to the health of the person next to us and that everyone needs shelter.  Help Melburnians in crisis  No one should be homeless
Website Link  www.launchhousing.org.au  www.launchhousing.org.au  www.launchhousing.org.au
CTA    SIGN_UP  DONATE_NOW
Text Word Count 0  0  241
Like 0  0  469

Launch Housing Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Launch Housing Top 1 ads got 0 likes. Launch Housing uses a sentence with the finishing touch title: “Sign the petition to support people without housing now”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Launch Housing shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Launch Housing should continue to optimize the ad content.

3.Launch Housing Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-17-2020-06-18  2020-06-17-2020-06-18  2020-06-02-2020-06-16
Landing Page Link  https://www.launchhousing.org.au/housingpetition?utm_source=facebook&utm_medium=housing-petition&utm_campaign=Homeless&utm_content=no-button  https://www.launchhousing.org.au/housingpetition?utm_source=facebook&utm_medium=housing-petition&utm_campaign=homeless&utm_content=sign-up   https://www.launchhousing.org.au/winter?utm_source=Facebook&utm_medium=adverts&utm_campaign=RoughSleeping

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Launch Housing are successful.

Launch Housing Creative Analysis: 

Launch Housing placed a Image ad in 2020-06-17-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Launch Housing Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Launch Housing has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Launch Housing Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-17-2020-06-18  2020-06-02-2020-06-16
During  2 days  2 days 15 days 
Like  0  0  469
Share  0  0  185
Comment  0  0  82

Advertising effectiveness is a direct manifestation of advertising. Launch Housing ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Launch Housing, helping Launch Housing to grasp the ad data more clearly.