Top Ads on LastMinute Deals
LastMinute Deals Background Introduction:
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
LastMinute Deals has been advertising and marketing on Facebook for many years. And LastMinute Deals has placed 73 of ads on the Facebook platform in the last month. In the past few years,LastMinute Deals has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for LastMinute Deals on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LastMinute Deals. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LastMinute Deals.
1.LastMinute Deals Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | LastMinute Deals | LastMinute Deals | LastMinute Deals |
| Page Categories | Brand | Brand | Brand |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | shopify | shopify | shopify |
LastMinute Deals Marketing Objectives Analysis:
LastMinute Deals has been operating in Brand for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LastMinute Deals best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.LastMinute Deals Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | The Best Gift - Buy 2 Get 1 Free | The Best Gift - Buy 2 Get 1 Free | BUY 2 GET 1 FREE |
| Ad Copy Text | Amazing work, I can change the hairstyle and beard according to my own ideas! Even on coarse hair. E... | Amazing work, I can change the hairstyle and beard according to my own ideas! Even on coarse hair. E... | Tread any sewing machine in seconds! Get it here https://bit.ly/2X9rvfb |
| Link Description | 30 Day Money Back Guarantee | Give yourself a perfect haircut trim every time! | 30 Day Money Back Guarantee |
| Website Link | trendinglastminute.com | trendinglastminute.com | bit.ly |
| CTA | SHOP_NOW | SHOP_NOW | SHOP_NOW |
| Text Word Count | 159 | 159 | 72 |
| Like | 94 | 636 | 1779 |
LastMinute Deals Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. LastMinute Deals Top 1 ads got 94 likes. LastMinute Deals uses a sentence with the finishing touch title: “The Best Gift - Buy 2 Get 1 Free”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. LastMinute Deals shared 159 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LastMinute Deals should continue to optimize the ad content.
3.LastMinute Deals Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Video | Video | Video |
| Ad Time | 2020-06-10-2020-06-19 | 2020-06-09-2020-06-19 | 2020-05-28-2020-06-18 |
| Landing Page Link | https://trendinglastminute.com/pages/ornate-hair-clipper?utm_source=Facebook&utm_medium=Social&utm_campaign=23844703220330506&utm_content=23844703220780506&Media_Buyer=Giancarlo&fbclid=IwAR33NZECKMNre70kiJanOjsFWHOj7v06OSTl1DR6zsN7ZWHBc_uzgrkjghw | https://trendinglastminute.com/pages/ornate-hair-clipper?utm_source=Facebook&utm_medium=Social&utm_campaign=23845183890000556&utm_content=23845183889780556&Media_Buyer=Giancarlo&fbclid=IwAR1qpgCusrSDE62dbfmxRNWMBB6ufuPNSesK6_Rh531BxwRtG5NipclSyqc | https://trendinglastminute.com/pages/sewing-machine-threader |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LastMinute Deals are successful.
LastMinute Deals Creative Analysis:
LastMinute Deals placed a Video ad in 2020-06-10-2020-06-19, and got 94 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.LastMinute Deals Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | Algeria | Algeria | United States |
| Language | English | English | English |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
LastMinute Deals has the best conversion in Algeria, and can advertise more in Algeria in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.LastMinute Deals Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-06-10-2020-06-19 | 2020-06-09-2020-06-19 | 2020-05-28-2020-06-18 |
| During | 10 days | 11 days | 22 days |
| Like | 94 | 636 | 1779 |
| Share | 33 | 203 | 864 |
| Comment | 8 | 42 | 143 |
Advertising effectiveness is a direct manifestation of advertising. LastMinute Deals ‘s Top 1 ad received 94 likes, 33 shares, 8 comments in just 10 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LastMinute Deals, helping LastMinute Deals to grasp the ad data more clearly.