Top Ads on Lark Meetings

Lark Meetings Background Introduction:

Lark Meetings is a free video and audio meetings solution with unlimited minutes. Stay connected—wherever you are—and meet for as long as you want.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lark Meetings has been advertising and marketing on Facebook for many years. And Lark Meetings has placed 55 of ads on the Facebook platform in the last month. In the past few years,Lark Meetings has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lark Meetings on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lark Meetings. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lark Meetings.

BigSpy

1.Lark Meetings Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lark Meetings  Lark Meetings  Lark Meetings
Page Categories  Software  Other  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lark Meetings Marketing Objectives Analysis: 

Lark Meetings has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lark Meetings best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lark Meetings Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Tu conexión gratuita.  Tu conexión gratuita. Connessi. Insieme. 
Ad Copy Text  ¡Videollamadas a todo tu equipo en segundos! Lark Meetings es la nueva aplicación que estabas busc...  ¡Videollamadas a todo tu equipo en segundos! Lark Meetings es la nueva aplicación que estabas busc...  Video chiama il tuo intero team in pochi secondi! Lark Meetings è la nuova app che stavi cercando.#...
Link Description  N/A  N/A  289,096 人在用
Website Link  play.google.com  play.google.com  play.google.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 105  105  127
Like 143  154  74

Lark Meetings Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lark Meetings Top 1 ads got 143 likes. Lark Meetings uses a sentence with the finishing touch title: “Tu conexión gratuita.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lark Meetings shared 105 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lark Meetings should continue to optimize the ad content.

3.Lark Meetings Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-03-27-2020-05-20  2020-04-19-2020-05-08  2020-04-20-2020-05-07
Landing Page Link  http://play.google.com/store/apps/details?id=com.larksuite.meeting  http://play.google.com/store/apps/details?id=com.larksuite.meeting   http://play.google.com/store/apps/details?id=com.larksuite.meeting

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lark Meetings are successful.

Lark Meetings Creative Analysis: 

Lark Meetings placed a Image ad in 2020-03-27-2020-05-20, and got 143 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lark Meetings Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Spain  Italy
Language  Spanish  Spanish  Chinese (Simplified)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lark Meetings has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lark Meetings Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-27-2020-05-20  2020-04-19-2020-05-08  2020-04-20-2020-05-07
During  55 days  20 days 18 days 
Like  143  154  74
Share  46  40  1
Comment  14  12  0

Advertising effectiveness is a direct manifestation of advertising. Lark Meetings ‘s Top 1 ad received 143 likes, 46 shares, 14 comments in just 55 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lark Meetings, helping Lark Meetings to grasp the ad data more clearly.