Top Ads on Lancs

Lancs Background Introduction:

LANCS Club丨Postoperative, Postpartum Body Shaper & Skin Care. Provide the best postpartum care and reshape your body.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lancs has been advertising and marketing on Facebook for many years. And Lancs has placed 42 of ads on the Facebook platform in the last month. In the past few years,Lancs has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lancs on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lancs. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lancs.

BigSpy

1.Lancs Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lancs  Lancs  Lancs
Page Categories  Local Business  Local Business  Local Business
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Lancs Marketing Objectives Analysis: 

Lancs has been operating in Local Business for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lancs best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lancs Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Save up to 25% Now! Hurry up!  Waist Trainer Sauna Belt for Weight Loss High Waist Seamless Girdle Butt Lifter 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.lancsclub.com  www.lancsclub.com  www.lancsclub.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Lancs Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lancs Top 1 ads got 0 likes. Lancs uses a sentence with the finishing touch title: “Save up to 25% Now! Hurry up!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lancs shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lancs should continue to optimize the ad content.

3.Lancs Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-16-2020-06-20  2020-04-23-2020-06-20  2020-05-27-2020-06-20
Landing Page Link  https://www.lancsclub.com/collections/best-sellers/products/2020-neoprene-sauna-waist-trainer  https://www.lancsclub.com/collections/best-sellers/products/womens-waist-trainer-sauna-belt-with-neoprene-for-weight-loss   https://www.lancsclub.com/collections/butt-lifter/products/butt-lifter-and-tummy-control-shapewear

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lancs are successful.

Lancs Creative Analysis: 

Lancs placed a Video ad in 2020-06-16-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lancs Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lancs has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lancs Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2020-04-23-2020-06-20  2020-05-27-2020-06-20
During  5 days  59 days 25 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Lancs ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lancs, helping Lancs to grasp the ad data more clearly.