Top Ads on Lancerto

Lancerto Background Introduction:

Lancerto to połączenie klasyki oraz aktualnych trendów w najwyższej jakości eleganckiej odzieży. www.lancerto.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lancerto has been advertising and marketing on Facebook for many years. And Lancerto has placed 47 of ads on the Facebook platform in the last month. In the past few years,Lancerto has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lancerto on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lancerto. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lancerto.

BigSpy

1.Lancerto Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lancerto  Lancerto  Lancerto
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

Lancerto Marketing Objectives Analysis: 

Lancerto has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lancerto best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lancerto Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Home office – poczuj komfort w każdej sytuacji aż do -70%  N/A Komfortowa odzież, buty i akcesoria dla mężczyzn 
Ad Copy Text  no setting  no setting  no setting
Link Description    N/A  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Lancerto Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lancerto Top 1 ads got 0 likes. Lancerto uses a sentence with the finishing touch title: “Home office – poczuj komfort w każdej sytuacji aż do -70%”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lancerto shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lancerto should continue to optimize the ad content.

3.Lancerto Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-04-29-2020-05-31  2020-04-29-2020-05-31  2020-04-16-2020-05-31
Landing Page Link  https://www.lancerto.com/pl/wyprzedaz/swetry-kardigany.html?utm_source=facebook&utm_medium=display&utm_content=467116285&utm_term=ho-swetry-kardigany&utm_campaign=22989195_lancerto-dzialania-stale  https://www.lancerto.com/pl/wyprzedaz.html?utm_source=facebook&utm_medium=display&utm_content=467115163&utm_term=ho-wyprzedaz&utm_campaign=22989195_lancerto-dzialania-stale   https://www.lancerto.com/pl/odziez/kolekcje/comfort-plus.html?utm_source=facebook&utm_medium=display&utm_content=466442764&utm_term=comfort-plus&utm_campaign=22989195_lancerto-dzialania-stale

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lancerto are successful.

Lancerto Creative Analysis: 

Lancerto placed a Image ad in 2020-04-29-2020-05-31, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lancerto Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Poland  Poland
Language  N/A  French  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lancerto has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lancerto Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-29-2020-05-31  2020-04-29-2020-05-31  2020-04-16-2020-05-31
During  33 days  33 days 46 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Lancerto ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 33 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lancerto, helping Lancerto to grasp the ad data more clearly.