Top Ads on Lancôme

Lancôme Background Introduction:

Hãy đến với Lancôme để trở nên xinh đẹp hơn và ra về với nụ cười hạnh phúc

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lancôme has been advertising and marketing on Facebook for many years. And Lancôme has placed 856 of ads on the Facebook platform in the last month. In the past few years,Lancôme has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lancôme on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lancôme. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lancôme.

BigSpy

1.Lancôme Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lancôme  Lancôme  Lancôme
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lancôme Marketing Objectives Analysis: 

Lancôme has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lancôme best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lancôme Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  6/1起限時買2送4  HOT DEAL NỬA NĂM - CHĂM DA TƯƠI TRẺ Lancôme 
Ad Copy Text  -  LÀN DA TRẺ & KHỎE HƠN SAU 7 NGÀY CÙNG ADVANCED GÉNIFIQUE Quà tặng độc quyền mùa h...  Odkryj #1 maskarę Hypnôse od Lancôme i ciesz się idealnie pogrubionymi i podkręconymi rzęsami....
Link Description  開賣前搶先體驗  N/A  N/A
Website Link  bit.ly  www.facebook.com  ad.doubleclick.net
CTA  BOOK_TRAVEL  LEARN_MORE  SHOP_NOW
Text Word Count 389  1050  131
Like 1571  3  15

Lancôme Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lancôme Top 1 ads got 1571 likes. Lancôme uses a sentence with the finishing touch title: “6/1起限時買2送4”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lancôme shared 389 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lancôme should continue to optimize the ad content.

3.Lancôme Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-05-28-2020-06-20  2020-06-17-2020-06-20  2020-06-16-2020-06-20
Landing Page Link  https://www.lancome.com.tw/%E4%BF%9D%E9%A4%8A/%E8%87%89%E9%83%A8%E4%BF%9D%E9%A4%8A/%E7%9C%BC%E9%9C%9C%2F%E7%9C%BC%E5%91%A8%E4%BF%9D%E9%A4%8A/A01537-LAC.html?dclid=CKXVys_89OkCFQoC-QAd-MAErw&utm_campaign=202006_GN_LightPearl&utm_content=social_post_paid__default___lp_facebook_ctw_a4%20lan-skin-GN-display-aw&utm_medium=social_post_paid&utm_source=facebook&utm_term=_01_xxxx_200515_soclp_facebook_ctw_a4%20display  https://www.facebook.com/405242076276066/posts/1990887377711520/   https://ad.doubleclick.net/ddm/trackclk/N8897.169253FACEBOOK.PL/B24127534.275540998;dc_trk_aid=469834267;dc_trk_cid=133681789;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lancôme are successful.

Lancôme Creative Analysis: 

Lancôme placed a Image ad in 2020-05-28-2020-06-20, and got 1571 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lancôme Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Poland
Language  Chinese (Traditional)  Vietnamese  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lancôme has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lancôme Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-20  2020-06-17-2020-06-20  2020-06-16-2020-06-20
During  24 days  4 days 5 days 
Like  1571  3  15
Share  56  0  1
Comment  32  0  1

Advertising effectiveness is a direct manifestation of advertising. Lancôme ‘s Top 1 ad received 1571 likes, 56 shares, 32 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lancôme, helping Lancôme to grasp the ad data more clearly.