Top Ads on Lambda School
Lambda School Background Introduction:
A revolutionary new school that bets on you. We train people to be software engineers and data scientists at no upfront cost. ONLY pay if we're making $50,000/yr or more. Come learn with us! https://lambdaschool.com
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Lambda School has been advertising and marketing on Facebook for many years. And Lambda School has placed 157 of ads on the Facebook platform in the last month. In the past few years,Lambda School has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Lambda School on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lambda School. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lambda School.
1.Lambda School Top 3 Ads Basic Understanding
|Name||Lambda School||Lambda School||Lambda School|
|Page Categories||College & University||College & University||College & University|
Lambda School Marketing Objectives Analysis:
Lambda School has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lambda School best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Lambda School Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Change your life. Learn to code from home.||Change your life. Learn to code from home.||Change your life. Learn to code from home.|
|Ad Copy Text||Stuck at home? Enroll in Lambda School for 50% off upfront tuition now through June 2020. Apply now.||We invest in you. Pay $0 upfront until you get a job making $50,000 a year or more. What if you nev...||We invest in you. Pay $0 upfront until you get a job making $50,000 a year or more. What if you nev...|
|Link Description||Launch your new tech career from anywhere in just 9 months and pay nothing until you land a job paying at least $50,000. Attend live, online classes with one-on-one help whenever you need it. Full and part-time available.||Launch your new tech career from anywhere in just 9 months and pay nothing until you land a job paying at least $50,000. Attend live, online classes with one-on-one help whenever you need it. Full and part-time available.||N/A|
|Text Word Count||100||127||127|
Lambda School Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Lambda School Top 1 ads got 17 likes. Lambda School uses a sentence with the finishing touch title: “Change your life. Learn to code from home.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Lambda School shared 100 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lambda School should continue to optimize the ad content.
3.Lambda School Top 3 Ads Creative Selection
|Landing Page Link||https://lambdaschool.com/covid19-tuition||https://lambdaschool.com/go?utm_source=paid&utm_medium=facebook&utm_campaign=ACQ_LambdaSchool_Bamboo_Facebook_CVR_2020StudentApplications_US&utm_content=go&utm_type=23844493350810355||https://lambdaschool.com/go|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lambda School are successful.
Lambda School Creative Analysis:
Lambda School placed a Image ad in 2020-04-14-2020-06-20, and got 17 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Lambda School Top 3 Ads Audience Analysis:
|Country||United States,Romania,Jordan...||Philippines,Algeria,Vietnam...||Jordan,United States,Pakistan|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Lambda School has the best conversion in United States,Romania,Jordan..., and can advertise more in United States,Romania,Jordan... in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Lambda School Top 3 Ads Performance Display
|During||68 days||97 days||10 days|
Advertising effectiveness is a direct manifestation of advertising. Lambda School ‘s Top 1 ad received 17 likes, 1 shares, 3 comments in just 68 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lambda School, helping Lambda School to grasp the ad data more clearly.