Top Ads on Lalamove

Lalamove Background Introduction:

Lalamove is an on-demand logistics company in Asia that matches drivers with customers to fulfill same day deliveries. Lalamove’s mission of making local deliveries faster and simpler is achieved through technological innovations.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Lalamove has been advertising and marketing on Facebook for many years. And Lalamove has placed 662 of ads on the Facebook platform in the last month. In the past few years,Lalamove has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Lalamove on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Lalamove. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Lalamove.

BigSpy

1.Lalamove Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Lalamove  Lalamove  Lalamove
Page Categories  Other  Other  Transportation Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Lalamove Marketing Objectives Analysis: 

Lalamove has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Lalamove best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Lalamove Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Our Variety of Fleets is Business-Ready!  Become a Lalamove Driver Partner Mahimog Partner Driver Na! 
Ad Copy Text  Do all your big business deliveries in one go with any of our affordable 4-wheel delivery options ...  Own a vehicle? Drive with Lalamove today and earn instant cash. Being your own boss has never been e...  Mokita na ka, insured og naay healthcare benefits pa ka gikan sa Chubb, Maxicare og Hi-Precision Ma...
Link Description  N/A  Do you want to earn extra income by driving a motorbike, car, van or lorry? Join our Lalamove Singapore Driver Partner Family and become our part-time or full-time driver today.  Sigurado ang kita og benefits nimo diri
Website Link  itunes.apple.com  www.lalamove.com  www.lalamove.com
CTA  BOOK_TRAVEL  SIGN_UP  SIGN_UP
Text Word Count 135  169  148
Like 64  42  3373

Lalamove Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Lalamove Top 1 ads got 64 likes. Lalamove uses a sentence with the finishing touch title: “Our Variety of Fleets is Business-Ready!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Lalamove shared 135 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Lalamove should continue to optimize the ad content.

3.Lalamove Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-18-2020-06-18  2020-06-18-2020-06-18  2020-04-23-2020-06-18
Landing Page Link  https://itunes.apple.com/app/id735701965  https://www.lalamove.com/singapore/en/driver?utm_source=facebook&utm_medium=cpc&utm_campaign=SG_DVR-4WH_S2CON_FBN_ALL_LED_DriverEarnings+-+Copy&utm_content=DET_Van-Brands_U_1845_ALL&utm_adname=Graphic_SG   https://www.lalamove.com/philippines/cebu/ceb/driver?utm_source=facebook&utm_medium=cpc&utm_campaign=CEB_DVR-2WH_S2CON_FBN_ALL_CONV_AlwaysOn&utm_content=DET_Motorcycle_Generic_M_1855&utm_term=IMG_2WH_MotorIncomeAngle30K_JC_V2_Dec

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Lalamove are successful.

Lalamove Creative Analysis: 

Lalamove placed a Image ad in 2020-06-18-2020-06-18, and got 64 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Lalamove Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Singapore  Philippines
Language  English  English  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Lalamove has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Lalamove Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-06-18-2020-06-18  2020-04-23-2020-06-18
During  1 days  1 days 57 days 
Like  64  42  3373
Share  1  11  123
Comment  6  46  560

Advertising effectiveness is a direct manifestation of advertising. Lalamove ‘s Top 1 ad received 64 likes, 1 shares, 6 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Lalamove, helping Lalamove to grasp the ad data more clearly.