Top Ads on LalaFood

LalaFood Background Introduction:

A faster & fuss-free food delivery is just a LALA away! Currently on soft launch and delivering to Makati City and BGC, Taguig City.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LalaFood has been advertising and marketing on Facebook for many years. And LalaFood has placed 168 of ads on the Facebook platform in the last month. In the past few years,LalaFood has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LalaFood on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LalaFood. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LalaFood.

BigSpy

1.LalaFood Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LalaFood  LalaFood  LalaFood
Page Categories  Food Delivery Service  Food Delivery Service  Food Delivery Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

LalaFood Marketing Objectives Analysis: 

LalaFood has been operating in Food Delivery Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LalaFood best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LalaFood Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Hungry? Order and have it delivered now!  SUGODKANTO para sa P100 off on your delivery fee SARAPTRIMO para sa P100 off on your delivery fee 
Ad Copy Text  Andito na ang BEE-da! You can now order your all-time Jollibee favorites via LalaFood! Order na! ...  ’Wag kang sumugod kung saan-saan dahil hangry ka. ???? Get your silog faves, pancakes, and more...  Mahal mo, mahal ko, ang Tri-Mo! Wag natin palampasin ang P100 off your delivery valid for 14 days ...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  INSTALL_MOBILE_APP  USE_MOBILE_APP  USE_MOBILE_APP
Text Word Count 137  235  197
Like 19  35  1318

LalaFood Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LalaFood Top 1 ads got 19 likes. LalaFood uses a sentence with the finishing touch title: “Hungry? Order and have it delivered now!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LalaFood shared 137 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LalaFood should continue to optimize the ad content.

3.LalaFood Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-11-2020-06-13  2020-06-08-2020-06-12  2020-03-30-2020-06-06
Landing Page Link  https://play.google.com/store/apps/details?id=com.lalafood.user  http://play.google.com/store/apps/details?id=com.lalafood.user   http://play.google.com/store/apps/details?id=com.lalafood.user

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LalaFood are successful.

LalaFood Creative Analysis: 

LalaFood placed a Image ad in 2020-06-11-2020-06-13, and got 19 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LalaFood Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Philippines  Philippines
Language  Danish  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LalaFood has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LalaFood Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-13  2020-06-08-2020-06-12  2020-03-30-2020-06-06
During  3 days  5 days 69 days 
Like  19  35  1318
Share  0  3  187
Comment  0  0  257

Advertising effectiveness is a direct manifestation of advertising. LalaFood ‘s Top 1 ad received 19 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LalaFood, helping LalaFood to grasp the ad data more clearly.