Top Ads on LafargeHolcim Awards for Sustainable Construction

LafargeHolcim Awards for Sustainable Construction Background Introduction:

LafargeHolcim Awards for Sustainable Construction: The world’s most significant competition for sustainable design.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LafargeHolcim Awards for Sustainable Construction has been advertising and marketing on Facebook for many years. And LafargeHolcim Awards for Sustainable Construction has placed 4 of ads on the Facebook platform in the last month. In the past few years,LafargeHolcim Awards for Sustainable Construction has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LafargeHolcim Awards for Sustainable Construction on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LafargeHolcim Awards for Sustainable Construction. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LafargeHolcim Awards for Sustainable Construction.

BigSpy

1.LafargeHolcim Awards for Sustainable Construction Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LafargeHolcim Awards for Sustainable Construction  LafargeHolcim Awards for Sustainable Construction  LafargeHolcim Awards for Sustainable Construction
Page Categories  Competition  Competition  Competition
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

LafargeHolcim Awards for Sustainable Construction Marketing Objectives Analysis: 

LafargeHolcim Awards for Sustainable Construction has been operating in Competition for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LafargeHolcim Awards for Sustainable Construction best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LafargeHolcim Awards for Sustainable Construction Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Enter USD 2 million LafargeHolcim Awards now!  Enter USD 2 million LafargeHolcim Awards now! Enter USD 2 million LafargeHolcim Awards now! 
Ad Copy Text  FINAL CALL! Are you an architect, engineer, urban planner? Submit your sustainable project in the La...  FINAL CALL! Are you an architect, engineer, urban planner? Submit your sustainable project in the La...  FINAL CALL! Are you an architect, engineer, urban planner? Submit your sustainable project in the La...
Link Description  N/A  N/A  Prizes & Schedule | Juries | Step-by-Step Guide | Glossary | Q&A Platform | Helpdesk Overview Registration is open from June 4, 2019 until February 25, 2020 at 14:00 hrs (UTC or GMT). LafargeHolcim Awards main category: for exemplary sustainable construction projects at an advanced stage of design f...
Website Link  www.lafargeholcim-foundation.org  www.lafargeholcim-foundation.org  www.lafargeholcim-foundation.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 252  252  252
Like 162  123  53

LafargeHolcim Awards for Sustainable Construction Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LafargeHolcim Awards for Sustainable Construction Top 1 ads got 162 likes. LafargeHolcim Awards for Sustainable Construction uses a sentence with the finishing touch title: “Enter USD 2 million LafargeHolcim Awards now!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LafargeHolcim Awards for Sustainable Construction shared 252 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LafargeHolcim Awards for Sustainable Construction should continue to optimize the ad content.

3.LafargeHolcim Awards for Sustainable Construction Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-02-20-2020-02-20  2020-02-04-2020-02-20  2020-02-12-2020-02-13
Landing Page Link  https://www.lafargeholcim-foundation.org/Awards/6th-cycle  https://www.lafargeholcim-foundation.org/Awards/6th-cycle   https://www.lafargeholcim-foundation.org/Awards/6th-cycle?fbclid=IwAR36il3Thv5m8N5n1dv55VRNoq3MwKPvGhOY93-_mD7Jpz_9kBY354UB4ao

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LafargeHolcim Awards for Sustainable Construction are successful.

LafargeHolcim Awards for Sustainable Construction Creative Analysis: 

LafargeHolcim Awards for Sustainable Construction placed a Video ad in 2020-02-20-2020-02-20, and got 162 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LafargeHolcim Awards for Sustainable Construction Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LafargeHolcim Awards for Sustainable Construction has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LafargeHolcim Awards for Sustainable Construction Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-20-2020-02-20  2020-02-04-2020-02-20  2020-02-12-2020-02-13
During  1 days  17 days 2 days 
Like  162  123  53
Share  37  19  2
Comment  6  5  0

Advertising effectiveness is a direct manifestation of advertising. LafargeHolcim Awards for Sustainable Construction ‘s Top 1 ad received 162 likes, 37 shares, 6 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LafargeHolcim Awards for Sustainable Construction, helping LafargeHolcim Awards for Sustainable Construction to grasp the ad data more clearly.