Top Ads on LaLigaSports

LaLigaSports Background Introduction:

LaLiga, con el Deporte Español http://twitter.com/LaLigaSports http://instagram.com/laligasports/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

LaLigaSports has been advertising and marketing on Facebook for many years. And LaLigaSports has placed 40 of ads on the Facebook platform in the last month. In the past few years,LaLigaSports has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for LaLigaSports on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for LaLigaSports. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from LaLigaSports.

BigSpy

1.LaLigaSports Top 3 Ads Basic Understanding

   top1  top2  top3
Name  LaLigaSports  LaLigaSports  LaLigaSports
Page Categories  Organization  Organization  Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

LaLigaSports Marketing Objectives Analysis: 

LaLigaSports has been operating in Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. LaLigaSports best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.LaLigaSports Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Regístrate Gratis en LaLiga Sports TV  Regístrate Gratis en LaLiga Sports TV Descarga Gratis LaLiga Sports TV  
Ad Copy Text  LaLiga Nations ya está aquí ¡Descúbrela!  LaLiga Nations ya está aquí ¡Descúbrela!  No te pierdas los mejores partidos históricos de LaLiga ???? ⚽ ????
Link Description  Accede gratis al mejor contenido de LaLiga. Descárgate la app.  N/A  N/A
Website Link  apiservices.krxd.net  apiservices.krxd.net  itunes.apple.com
CTA  SIGN_UP  SIGN_UP  INSTALL_MOBILE_APP
Text Word Count 46  46  71
Like 4  5  1

LaLigaSports Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. LaLigaSports Top 1 ads got 4 likes. LaLigaSports uses a sentence with the finishing touch title: “Regístrate Gratis en LaLiga Sports TV ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. LaLigaSports shared 46 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. LaLigaSports should continue to optimize the ad content.

3.LaLigaSports Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-03-2020-06-18  2020-06-03-2020-06-16  2020-06-03-2020-06-15
Landing Page Link  https://www.laligasportstv.com/channel/detail/7dbc4125-957d-86f8-4b04-f93ea830a4b5?utm_source=Facebook&utm_campaign=2020MM_AlwaysOnFBDesFinalTemporada_OTT_COV&utm_medium=Paid&utm_term=InteresesNations_NA_CTA&utm_content=Banner  https://www.laligasportstv.com/channel/detail/7dbc4125-957d-86f8-4b04-f93ea830a4b5?utm_source=Facebook&utm_campaign=2020MM_AlwaysOnFBDesFinalTemporada_OTT_COV&utm_medium=Paid&utm_term=InteresesNations_NA_CTA&utm_content=Banner   https://itunes.apple.com/app/id904889983

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by LaLigaSports are successful.

LaLigaSports Creative Analysis: 

LaLigaSports placed a Image ad in 2020-06-03-2020-06-18, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.LaLigaSports Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Spain  Spain
Language  Spanish  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

LaLigaSports has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.LaLigaSports Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-18  2020-06-03-2020-06-16  2020-06-03-2020-06-15
During  16 days  14 days 13 days 
Like  4  5  1
Share  1  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. LaLigaSports ‘s Top 1 ad received 4 likes, 1 shares, 0 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for LaLigaSports, helping LaLigaSports to grasp the ad data more clearly.