Top Ads on La Vanguardia

La Vanguardia Background Introduction:

Página oficial en Facebook de La Vanguardia. Escríbenos a: participacion@lavanguardia.es

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

La Vanguardia has been advertising and marketing on Facebook for many years. And La Vanguardia has placed 125 of ads on the Facebook platform in the last month. In the past few years,La Vanguardia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for La Vanguardia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for La Vanguardia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from La Vanguardia.

BigSpy

1.La Vanguardia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  La Vanguardia  La Vanguardia  La Vanguardia
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

La Vanguardia Marketing Objectives Analysis: 

La Vanguardia has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. La Vanguardia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.La Vanguardia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Dulceida comparte una foto de antes de su operación de reducción de pecho  España elige ‘La Vanguardia’ para informarse sobre el coronavirus Afrontar la pandemia de Covid19: estos son los proveedores y las sociedades de Banco Santander que han trabajado en equipo 
Ad Copy Text  La influencer asegura que es una de las mejores decisiones que ha tomado en su vida.   Gracias, gracias, gracias. Habéis elegido que seamos los líderes en audiencia y en tiempo por vis...  La crisis sanitaria provocada por el coronavirus ha desatado una ola de solidaridad y colaboración ...
Link Description  Si tenemos que mencionar a una de las influencers más seguidas y pioneras en nuestro país, el nombre de Dulceida es el primero que viene a nuestras mentes. La catalana, que en realidad se llama Aida Domenech, ha contraído su propia marca a base de trabajar su imagen en las redes sociales. Lo que muchos desconocían de ella es que hace unos años pasó por quirófano para someterse a una reducción de pecho, y ahora ha compartido una foto de antes de la operación.  Por sexto mes consecutivo, el diario es líder en audiencia y en tiempo por visita  El trabajo en equipo y la capacidad logística internacional de Banco Santander se pusieron al servicio de la sociedad en momentos críticos
Website Link  www.lavanguardia.com  www.lavanguardia.com  www.lavanguardia.com
CTA      
Text Word Count 84  202  197
Like 92  4233  20

La Vanguardia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. La Vanguardia Top 1 ads got 92 likes. La Vanguardia uses a sentence with the finishing touch title: “Dulceida comparte una foto de antes de su operación de reducción de pecho”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. La Vanguardia shared 84 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. La Vanguardia should continue to optimize the ad content.

3.La Vanguardia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-21-2020-06-20  2020-05-23-2020-06-18  2020-06-15-2020-06-15
Landing Page Link  https://www.lavanguardia.com/muyfan/20200521/481315335012/dulceida-foto-operacion-reduccion-pecho.html?utm_source=facebook&utm_medium=social&utm_content=muyfan&utm_term=1&fbclid=IwAR1Mdf1nREVWkTLIHTZCqq2SPKFCXlX-mku6QmQh3yYZ-_fsUsINO3P6ceQ  https://www.lavanguardia.com/vida/20200524/481362143464/la-vanguardia-lider-audiencias-web-comscore-coronavirus-covid-marzo.html   https://www.lavanguardia.com/vida/20200609/481665192449/afrontar-pandemia-covid19-proveedores-sociedades-banco-santander-trabajo-equipo-brl.html?utm_source=facebook&utm_medium=social&utm_content=vida&utm_term=4&fbclid=IwAR0FEcNXR4Q58CjrylVmZqBMUPoqsKY9Tl7KxOtMEkMLqwW35vKqevB_ulQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by La Vanguardia are successful.

La Vanguardia Creative Analysis: 

La Vanguardia placed a Image ad in 2020-05-21-2020-06-20, and got 92 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.La Vanguardia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Spain  N/A  Spain
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

La Vanguardia has the best conversion in Spain, and can advertise more in Spain in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.La Vanguardia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-06-20  2020-05-23-2020-06-18  2020-06-15-2020-06-15
During  31 days  21 days 1 days 
Like  92  4233  20
Share  4  183  1
Comment  90  304  0

Advertising effectiveness is a direct manifestation of advertising. La Vanguardia ‘s Top 1 ad received 92 likes, 4 shares, 90 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for La Vanguardia, helping La Vanguardia to grasp the ad data more clearly.