Top Ads on La Roche-Posay

La Roche-Posay Background Introduction:

Recommandée par plus de 25.000 dermatologues dans le monde entier, La Roche-Posay est la marque de choix pour la peau de leurs patients.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

La Roche-Posay has been advertising and marketing on Facebook for many years. And La Roche-Posay has placed 1033 of ads on the Facebook platform in the last month. In the past few years,La Roche-Posay has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for La Roche-Posay on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for La Roche-Posay. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from La Roche-Posay.

BigSpy

1.La Roche-Posay Top 3 Ads Basic Understanding

   top1  top2  top3
Name  La Roche-Posay  La Roche-Posay  La Roche-Posay
Page Categories  Health/Beauty  Health/Beauty  Skin Care Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

La Roche-Posay Marketing Objectives Analysis: 

La Roche-Posay has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. La Roche-Posay best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.La Roche-Posay Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ช้อปต่อไม่หยุด แจกโค้ดลดเพิ่ม 15%  3 เซรั่มพลังโมเลกุล หยุดร่องรอยแห่งวัย La Roche-Posay 
Ad Copy Text  -  -   Wzmocnij barierę ochronną skóry suchej i wrażliwej! Teraz RUTYNY PIELĘGNACYJNE od La Roche-Po...
Link Description  N/A  โปรโมชั่นพิเศษ!  N/A
Website Link  www.facebook.com  www.watsons.co.th  www.mydermacenter.pl
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 580  3358  138
Like 74  1513  194

La Roche-Posay Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. La Roche-Posay Top 1 ads got 74 likes. La Roche-Posay uses a sentence with the finishing touch title: “ช้อปต่อไม่หยุด แจกโค้ดลดเพิ่ม 15%”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. La Roche-Posay shared 580 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. La Roche-Posay should continue to optimize the ad content.

3.La Roche-Posay Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-06-15-2020-06-20  2020-06-18-2020-06-20  2020-06-02-2020-06-20
Landing Page Link  https://www.facebook.com/LaRochePosayThailand/?_vref_=775634879639667&refid=28&_ft_=adid.23844955118640639:qid.6840413492802299495:mf_story_key.5534971061965012852:is_sponsored.1:ei.AI@AQLWb-TP-gN-uRpvVvaXKWfAldwp3ad41Il8HN3jAe936WXaWuojywkmiq6VdMGunk62P8SpFMeqM0BlntKqp4Dh:top_level_post_id.3152751331434383:content_owner_id_new.119708724738674:call_to_action_type.LEARN_MORE:page_id.119708724738674:src.22:photo_id.775634879639667:story_location.5:story_attachment_style.rich_media_collection:view_time.1592657876:filter.h_nor:tds_flgs.3:actrs.119708724738674:page_insights.%7B%22119708724738674%22:%7B%22page_id%22:119708724738674,%22page_id_type%22:%22page%22,%22actor_id%22:119708724738674,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592307305,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3152751331434383%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:119708724738674,%22page_id%22:119708724738674,%22post_id%22:3152751331434383,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.watsons.co.th/c/larocheserum30ml   https://www.mydermacenter.pl/wzmocnij-bariere-ochronna-skory-wrazliwej%3C_br%3Ez-la-roche-posay

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by La Roche-Posay are successful.

La Roche-Posay Creative Analysis: 

La Roche-Posay placed a Video ad in 2020-06-15-2020-06-20, and got 74 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.La Roche-Posay Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Thailand  Poland
Language  Thai  Thai  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

La Roche-Posay has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.La Roche-Posay Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-06-18-2020-06-20  2020-06-02-2020-06-20
During  6 days  3 days 19 days 
Like  74  1513  194
Share  10  153  3
Comment  2  42  3

Advertising effectiveness is a direct manifestation of advertising. La Roche-Posay ‘s Top 1 ad received 74 likes, 10 shares, 2 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for La Roche-Posay, helping La Roche-Posay to grasp the ad data more clearly.