Top Ads on La Polar

La Polar Background Introduction:

El Restaurante Bar "La Polar" es el lugar en dónde se come la mejor birria de México hecha al único estilo de jalisco. Visitala en Guillermo Prieto 129 Col. San Rafael y recuerda NO TIENE SUCURSALES

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

La Polar has been advertising and marketing on Facebook for many years. And La Polar has placed 96 of ads on the Facebook platform in the last month. In the past few years,La Polar has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for La Polar on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for La Polar. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from La Polar.

BigSpy

1.La Polar Top 3 Ads Basic Understanding

   top1  top2  top3
Name  La Polar  La Polar  La Polar
Page Categories  Company  Company  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

La Polar Marketing Objectives Analysis: 

La Polar has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. La Polar best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.La Polar Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ven por tu tarjeta  Ven por tu tarjeta Te quiero en todas 
Ad Copy Text  Tienes tu Tarjeta La Polar Pre Aprobada Disfruta dctos exclusivos para este Día del Padre  Tienes tu Tarjeta La Polar Pre Aprobada Disfruta dctos exclusivos para este Día del Padre  Aprovecha los dctos de La Polar para lucirte con el mejor regalo en este Día del Padre
Link Description  Sujeto a evaluación crediticia  Sujeto a evaluación crediticia  N/A
Website Link  www.lapolar.cl  www.lapolar.cl  www.lapolar.cl
CTA  LEARN_MORE  WATCH_MORE  WATCH_MORE
Text Word Count 92  92  88
Like 16  16  1

La Polar Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. La Polar Top 1 ads got 16 likes. La Polar uses a sentence with the finishing touch title: “Ven por tu tarjeta”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. La Polar shared 92 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. La Polar should continue to optimize the ad content.

3.La Polar Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-06-02-2020-06-18  2020-06-03-2020-06-18  2020-06-11-2020-06-14
Landing Page Link  https://www.lapolar.cl/tiendas/?showMap=true&utm_source=facebook&utm_medium=social&utm_content=alcance_linkad_tarjetas_llamado-tlp-junio&utm_term=bbdd-tlp&utm_campaign=15541_tarjeta-2020_202006  https://www.lapolar.cl/tiendas-abiertas.html?icn=home&ici=huincha-top-1_generico_generico&utm_source=facebook&utm_medium=social&utm_content=alcance_linkad_tarjetas_llamado-tlp-junio&utm_term=bbdd-tlp&utm_campaign=15541_tarjeta-2020_202006   https://www.lapolar.cl/poleron-hombre-icono/471724.html?utm_source=facebook&utm_medium=social&utm_content=trafico_collection_categoria-cruzada_llamado-hogar&utm_term=masiva_ld&utm_campaign=15852_dia-del-padre-2020-audiencias-masiva-zonas-fuertes_202006&fbclid=IwAR0eBoFyq9Jas-PvxF8pbgu88nF9QsRgJMo4lwTtmTm4KmDfPHgVULdzBW4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by La Polar are successful.

La Polar Creative Analysis: 

La Polar placed a Video ad in 2020-06-02-2020-06-18, and got 16 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.La Polar Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Chile  Chile  N/A
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

La Polar has the best conversion in Chile, and can advertise more in Chile in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.La Polar Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-18  2020-06-03-2020-06-18  2020-06-11-2020-06-14
During  17 days  16 days 4 days 
Like  16  16  1
Share  2  0  0
Comment  2  2  0

Advertising effectiveness is a direct manifestation of advertising. La Polar ‘s Top 1 ad received 16 likes, 2 shares, 2 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for La Polar, helping La Polar to grasp the ad data more clearly.