Top Ads on La Mer

La Mer Background Introduction:

From the sea to the skin, a daily transformation. SHOP NOW at www.lamer.co.th

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

La Mer has been advertising and marketing on Facebook for many years. And La Mer has placed 526 of ads on the Facebook platform in the last month. In the past few years,La Mer has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for La Mer on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for La Mer. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from La Mer.

BigSpy

1.La Mer Top 3 Ads Basic Understanding

   top1  top2  top3
Name  La Mer  La Mer  La Mer
Page Categories  Other  Other  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

La Mer Marketing Objectives Analysis: 

La Mer has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. La Mer best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.La Mer Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Poêlée de crevettes  La Mer Chez Vous La Mer Chez Vous 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A    
Website Link  la-mer-chez-vous.fr  la-mer-chez-vous.fr  la-mer-chez-vous.fr
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

La Mer Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. La Mer Top 1 ads got 0 likes. La Mer uses a sentence with the finishing touch title: “Poêlée de crevettes”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. La Mer shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. La Mer should continue to optimize the ad content.

3.La Mer Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-05-20-2020-06-19  2020-06-16-2020-06-19  2020-06-16-2020-06-19
Landing Page Link  https://la-mer-chez-vous.fr/boutique/  https://la-mer-chez-vous.fr/boutique/   https://la-mer-chez-vous.fr/boutique/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by La Mer are successful.

La Mer Creative Analysis: 

La Mer placed a Carousel ad in 2020-05-20-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.La Mer Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France  France  France
Language  French  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

La Mer has the best conversion in France, and can advertise more in France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.La Mer Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-06-19  2020-06-16-2020-06-19  2020-06-16-2020-06-19
During  31 days  4 days 4 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. La Mer ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for La Mer, helping La Mer to grasp the ad data more clearly.