Top Ads on La Villette

La Villette Background Introduction:

Parc culturel parisien, La Villette conjugue arts, culture et biodiversité en milieu urbain. Programmation #cirque, #danse, #théâtre, #hiphop, #jazz...

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

La Villette has been advertising and marketing on Facebook for many years. And La Villette has placed 7 of ads on the Facebook platform in the last month. In the past few years,La Villette has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for La Villette on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for La Villette. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from La Villette.

BigSpy

1.La Villette Top 3 Ads Basic Understanding

   top1  top2  top3
Name  La Villette  La Villette  La Villette
Page Categories  School  Public Square / Plaza  Public Square / Plaza
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

La Villette Marketing Objectives Analysis: 

La Villette has been operating in School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. La Villette best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.La Villette Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Maternelle La Villette Bouskoura  La Villette La Villette 
Ad Copy Text  Petit aperçu de la journée de nos enfants à l'école maternelle La Villette Bouskoura ...  #CultureChezNous La culture traverse les murs et s’invite chez vous ! Au programme : magie, danse,...  [#Festival] Le Festival @Freestyle 2019 célèbre la street culture : de la danse aux sports urbain...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  lavillette.com  lavillette.com
CTA      LEARN_MORE
Text Word Count 92  123  264
Like 1085  57  96

La Villette Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. La Villette Top 1 ads got 1085 likes. La Villette uses a sentence with the finishing touch title: “Maternelle La Villette Bouskoura”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. La Villette shared 92 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. La Villette should continue to optimize the ad content.

3.La Villette Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2019-04-23-2020-06-12  2020-05-19-2020-06-08  2019-12-02-2019-12-11
Landing Page Link  https://www.facebook.com/story.php?story_fbid=405634993617763&id=1430764623701815  https://lavillette.com/page/jeux-2_a538/1   https://lavillette.com/programmation/freestyle-2019_e564?utm_source=facebook&utm_medium=post_dark&utm_campaign=Freestyle&fbclid=IwAR1Lg4CBCL6ZIaX6opCvHoXey9_fV-ZPp6IVurl789bBfnBSnTP6CUrq20Q

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by La Villette are successful.

La Villette Creative Analysis: 

La Villette placed a Video ad in 2019-04-23-2020-06-12, and got 1085 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.La Villette Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco  N/A  N/A
Language  French  Italian  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

La Villette has the best conversion in Morocco, and can advertise more in Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.La Villette Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-23-2020-06-12  2020-05-19-2020-06-08  2019-12-02-2019-12-11
During  417 days  21 days 10 days 
Like  1085  57  96
Share  227  3  26
Comment  181  0  6

Advertising effectiveness is a direct manifestation of advertising. La Villette ‘s Top 1 ad received 1085 likes, 227 shares, 181 comments in just 417 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for La Villette, helping La Villette to grasp the ad data more clearly.